Chinese People Are Obsessed With Luxury Goods To The Top Of &Nbsp; Are They Finished Or Destroyed?

China is the world Luxury goods The birthplace of Europe, when our ancestors were enjoying their food and clothing, Europeans were still working hard. Records of historical records include: Meng Changjun has a fox white fur, straight (value) gold; and in a dream of Red Mansions, Cao Xueqin's description of luxury is even the highest. It sets the essence of four kinds of pistils, sucking the aura of four solar terms and dew, and consumes huge manpower and material resources to create the "cold fragrant pill", so that the so-called high-grade essential oils abroad nowadays. So far behind that one can only see the dust of the rider ahead 。

After 1949, China's luxury culture broke for 30 years. After the reform and opening up, the rapid economic growth has aroused the Chinese passion for luxury goods. The global luxury consumption grew by an average of 8% per year, the US growth rate was 12%, and Europe's 6%, while China had reached 30%.

In the last few years of twenty-first Century, Chinese people have been fascinated by luxury goods for a long time. Peak In 2010, China surpassed the United States as the second largest consumer of luxury goods in the world. Experts estimate that China will soon surpass Japan and become the world's largest consumer of luxury goods.

The luxury industry has been the first to bear the brunt of all the economic crises. The global economic crisis erupted in 2008 is like a "floating cloud", which is harmless to the global luxury market. The fundamental reason is that Chinese consumers have bottled up the world's luxury goods. So we see that LV and CHANEL are up to 40% against the trend, but they are still being snapped up by Chinese people. We heard the ridicule of French media reporters: economic crisis? Where?

This time, the Chinese have achieved luxuries. But China Consumer At the same time, it also has a great negative impact on the reputation of luxury goods.

The "Jocie Guo incident", which was all over the country, has destroyed two brands, one is the Red Cross Society of China, and the other is France's top luxury brand, Herm s. For ordinary people, Herm s is an absolute luxury. Herm sBirkin starts at 50 thousand yuan, and the most expensive one is up to ten million. Even if you have more money, you have to wait for a few months before you arrive. Over the past 160 years brand Overnight, it was belittled by a girl who was only 20 years old.

Compared with Herm s, the world's first luxury brand LV was badly hit by China's counterfeiting industry many years ago. Even big city nannies have to buy a LV of their products. Whether it is hardware or building materials, or the vegetable market, there are countless LV figures. Over the years, LV's brand image in China can be seen. {page_break}

Ms. Chanel once said: the reverse of gorgeous is not poverty, but vulgarity. In 2009, there was a hot gossip on the gossip news. Armani sent a letter to a super girl, who said that the singer's taste and temperament were not consistent with Armani's brand quality, and hoped she would not wear Armani clothes in public. Although Armani denied it in a recent interview, the meaning of the eight diagrams is meaningful.

In the United States, CHANEL Backpackers are often rich wives who marry and have children. In China's art colleges, many girls carry CHANEL, and Jocie Guo is carrying on Herm s and Martha Lahti. The phenomenon of luxury consumption is very serious.

There are two fundamental reasons for vulgarization and low age: one is that wealthy people in Chinese society are rich and afraid of others. No matter the upstart or the two generation, they are making every effort to announce "I have money". Luxury goods have become the best symbol of their conspicuous consumption. The two is the separation of Chinese luxury consumers and consumers. In developed countries in Europe and America, luxury goods are mostly purchased by the users themselves, and the remaining luxury goods are bought from each other among lovers. Luxury goods in China are mostly used for gift giving, becoming the first choice for social blending and business rules.

Unfortunately, China has become the world's most severely fraudulent area. Almost all products can be found in imitation. The Chinese do not love fakes, but refuse to fake them. When buying products, Chinese people do not like to thoroughly study the brand history and practical functions of the product, but blindly follow suit and consume. This has also caused many foreign second-line brands to become popular in China in the name of luxury goods.

Chinese people are amazed by the craziness of luxury goods, and the consumers of luxury goods in China are becoming younger. However, things are scarce and expensive. When China's streets are packed with LV bags, the image of these big international brands is also in crisis. The Chinese have made the world's luxury goods, but the value of many luxury goods in China has depreciated day by day.