Bosideng Spent 900 Million To Enter The Fashion Industry.

2011/11/1 9:01:00 18

Bosteng, who has always claimed to develop the non down business, has finally taken a key step.

Bosideng spent 900 million yuan buying multiple women's clothing brands, and began competing for fashion.

Women's wear

Market.

Yesterday, Bosideng announced that it would acquire 70% stake in Di Hui and Lang Hui global through its wholly owned subsidiary, Jesse International Holdings, with 892 million 500 thousand yuan. The latter two already own many women's clothing brands such as "JESSIE" and "Le Mauve".

The two garment companies can also provide women's clothing design, brand marketing and planning and other fashion related services.

By the end of September this year, Bosideng had 81 self operated stores and 172 franchised stores.

Buy

After the completion, Bosideng will increase 253 stores.

Bosideng made such a move and the decline in last year's financial performance is not related, as of the 2011 fiscal year March 31, 2011, Bosideng achieved sales revenue of 7 billion 380 million yuan, an increase of 22.65% over the same period.

But helplessness

Raw material

The cost rose rapidly, and the gross profit margin dropped by 3.43 percentage points over the 2010 fiscal year.

In the industry, it is generally believed that a single down garment category is seasonally strong, and sales are easy to be affected by weather factors. Bosideng diversification extends its tentacles to the fashion industry, in order to enhance the enterprise's ability to resist risks.