Suits Can'T Sell &Nbsp; YOUNGOR, Fir And Luo Meng Are In Fashion.

A short jacket and a tight lapel.

And narrow version without pleats.

The dressing styles of these 90's boys have already affected the clothing giants in Zhejiang.

Recently, YOUNGOR, Shan Shan, Luo Meng and other traditional clothing enterprises have been making collective efforts to push young casual men's clothing.

International clothing is becoming mainstream. With ZARA, UNIQLO, H&M and other fast fashion giants entering Hangzhou gradually, competition in garment industry has intensified.

Many owners of traditional clothing believe that cater to the fast fashion consumption trend, the main trend of fashion casual clothing will undoubtedly help enterprises to achieve new expansion.

A casual suit is better than a casual suit.

Recently, at the Ningbo international costumes fair, people were surprised to find Zhejiang tradition.

Business tycoons changed their previous orthodox faces and spared no effort to brand new brands.

For example, the S2 that the Shanshan Group pushed, the G&Y that YOUNGOR vigorously promoted, and the TACCALITI of Luo Meng.

When people stroll around S2 or G&Y shops, they will feel a fashionable and casual style: the clothes made by the internationally renowned designer team are all popular international versions, such as short blouses, high waist trousers, small Lapel suits, narrow legs and straight pants like ankles, and sizes with XS code.

"Men's leisure is a popular trend in recent years."

Li Rugang, vice chairman of YOUNGOR group, said that G&Y aimed at young white collar workers aged 25-35, and consumers of this age group preferred fashionable leisure styles.

Zhu Xubo, general manager of Shan Shan Morton garments, which runs the S2 brand, said that S2 is the new fashion men's brand of the group. This year's autumn winter dress emphasizes self interpretation, based on the black and white grey system, highlighting the original style.

More clothing brands have been added to this wave, such as the brand new L2 launched last year, locking the boys who graduated from university to the age of 30, and inviting Daniel Wu as spokesperson for the image.

The new fashion brand also brought good profits for these old companies. From the financial reports of many clothing giant enterprises, YOUNGOR's first half leisure clothing revenue reached 1 billion 190 million yuan, up 12.78% compared to the same year. The first half of the fir stock was 240 million yuan, 57.59%, and the performance of western clothing and knitwear began to decline.

In Li Rugang's view, the consumption of suits and knitwear is large, so the growth is slow, while the domestic casual wear market is very large, especially in the two or three line city market.

Keep up with "fast fashion"

In recent three years, ZARA, H&M, UNIQLO and other fast fashion brands have been developing rapidly in Hangzhou. They not only accelerate the pace of opening stores, but also open up larger stores, and have opened more than two thousand square meters of large stores, and intend to make more profits in the mode of big stores.

The rapid development of fast fashion brands has even cooled the fashionable ONLY, VERO MODA, ESPRIT and other fashionable brands in Hangzhou.

In the view of analysts, this fast fashion trend from Europe and the United States has become the mainstream of the clothing industry.

Young consumers composed of post-80s and post-90s are very sensitive to fashion elements and fashion. They are willing to choose younger clothes.

This also directly affects the domestic garment enterprises.

However, Zhejiang garment enterprises are involved in fast fashion industry, and high store rentals will become a stumbling block for brand development.

"Entering the fast fashion industry means rapid expansion."

Li Rugang, vice chairman of YOUNGOR group, said that the rent of the stores in the second tier cities has risen sharply, and that if the enterprises want to make profits, they will raise the retail price of the clothes, and the retail price will be 10 times the cost price.

And the retail price of casual wear will lose the attention of some young people.

In the past few years, YOUNGOR has invested four billion five billion yuan to buy shops in the whole country, and paved the way for fashion industry.

At the moment, when the rent is high, it will be difficult to enter the industry again.