Fashion Design, Rococo, The Way To Go.

Recently, the parallel meeting of China clothing convention was held at the Beijing International Hotel Convention Center, with the theme of "product strength: imagination and creation in design management". The event was organized by the China Fashion Association. Professor Liu Guanzhong, Professor of Academy of Fine Arts of Tsinghua University, Jia Wei, chairman of Rococo design group, and Wen Hao Feng, sales director of SWAROVSKI region, were invited to attend the conference. Another well-known domestic Clothing brand Business representatives also gathered to participate in the dialogue.

The Chinese garment industry has completed the journey of one hundred years in the West in twenty years. The garment industry has developed to the present scale, and the brand and the market have begun to make demands for the design and design management. At the meeting, many representatives of clothing brands mentioned the problem that designers could not manage. Design The group, as the representative of a small number of business representatives who have successfully integrated design and management in China, Jia Wei, the founder and chairman of the group, delivered a speech entitled "up and down the way - Zen Design and management".

"The key of design management is execution, not the giant of thinking and the dwarf of action." Jia Wei emphasized at the very beginning of his speech. He said that the management mode of general companies can be divided into three stages: Zeus style power management, Athena's organization management and Dionysian freestyle management. The Rococo design group reversed the three steps, giving employees the full freedom. Every designer is unique. The best way of management is the self management of the designer.

The old saying goes: if you want to get it, you must ask for it. On the positive side, on the top, on behalf of the gradual process, the upper and upper relative relations, the new harmony of the above. The above way is a deep spiritual pursuit of beautiful things. The Rococo design group adheres to the "top up" way of scientific humanity and the whole brand management.

The Rococo design group has its unique "upper cell management": every designer, every expert consultant, and every business department is a "top cell". This cell body has its own financial independence, independent manpower allocation and independent project control. These systems rely on the large platform of the company to become fresh cells, and each cell can survive and reproduce independently. {page_break}

At the same time, it is also equipped with a very good control and evaluation system -- "up to seven sign management", which means that seven upper and the last ones can be drawn to achieve the above management. It includes 1 "sign up for innovation" and 6 "up sign" (talent management sign, brand management sign, product management sign, quality management sign, customer management sign, financial management sign). You may have two or three signs, but that is not the real top sign, and the seven ones have been drawn. All the "sign up for action" has no template and needs everyone's innovative ideas to integrate. This system is also a set of management models that can be replicated in different regions. As a result, every "upper cell" has become a living cell. The company can grasp the overall context of employees from the mind, and employees will also have strong executive ability.

Finally, Jia Wei shared the Rococo's Zen consciousness briefly. Design Understanding life. This idea has been running through the whole development process of Rococo. Whether it is a product designed for customers before, or a series of products of its own brand "Shang Shang Chan", its inspiration design comes from the designer's constant perception of life's mood.

Jia Wei's "up and down" management system has been highly recognized by the chief designer of Shenzhen Yi Hui garments Industrial Co., Ltd., Zhao Huizhou. Speaking frankly in the dialogue session of the general assembly, her company is facing the difficult problem of designer management, which is inspired by Jia Wei's speech.

In addition, Professor Liu Guanzhong also pointed out in his speech that "management is used to coordinate contradictions and deal with relationships". Zhao Weiguo, Professor of Zhejiang Sci-Tech University, said that "design is no longer an individual behavior, but an organizational execution process". This shows that the importance of execution in design management.