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What Is The Key To Success Or Failure?

2011/9/19 8:40:00 32

Investment and exhibition is a good topic.

At present, the most urgent task of local governments, development zones and other organizations is to promote the rapid development of local economy through investment promotion.

Whether at home or abroad, there are numerous investment activities organized by various forms of stragglers and soldiers, and the quality of investment is uneven. However, the annual cost of these activities is over hundreds of millions of yuan.

This is a huge market space, professional and well-known.

Investment Exhibition

In the current hot tide of China, we need Jedi in the tide of attracting investment everywhere.

Several points for attention in the investment exhibition are the key to success or failure of the exhibition.

First, attractive themes.

We should organize large-scale investment and attract domestic enterprises.

Area for development

Batch participation, the need for fixed themes, and gradually form the brand.

For example, the German business cluster Investment Promotion Association, or the German machinery industry investment promotion association of China, has formed a long-term mechanism, which can attract enough domestic personnel to run for several years.

Second, invite attractive enterprises to participate. Pay attention to the combination of popularity and reality. Enterprises within the top 500 must have well-known, public government or association organizations, so as to enhance the publicity effect of exhibition.

However, more participants should be German enterprises with investment intentions in Germany, which will express their business and name of cooperative projects to Chinese enterprises one by one.

Third, promotion in China's local governments and development zones.

Final,

Participant

And sponsorship is the main source of revenue for mice.

On the premise of good themes and German participants, it is the most important thing for local governments and development zones to give money.

This requires serious planning.

Fourth, the diversity of exhibition forms. The publicity before exhibitions is often the key. It includes publicity and themes such as the theme before the conference.

It also includes the needs of the participants, the initial docking on the Internet, and the double effect of interaction on the Internet and at the meeting.

Exhibition itself, including exhibitions, promotion meetings, seminars and other forms, to enhance the probability of bilateral contacts and pactions.

Fifth, the sustainability of mice.

It is a common problem for many seemingly successful conferences to go all in one shot and then head over the bush.

The brand of convention and exhibition needs continuous operation.

We need excellent and strict exhibition procedures, we need high-quality operation teams, we need stable team of experts, and we need long-term credit.