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Shishi Children'S Wear Is &Nbsp, And Beautiful After Pformation.

2011/9/16 15:04:00 52

Children'S Clothing Crisis Crisis Pformation Beautiful

As famous in China

Textile and clothing

The stone lion of the production base and the distributed place also has the pivotal position in the child's clothing industry.

However, this year, raw material prices fluctuated sharply, wage costs increased rapidly, and continued appreciation of the renminbi and other factors aggravated the living environment of Shishi children's clothing.

In addition, international

Trade barrier

The low level of information technology, the low share of information resources, the lack of self financing of shoes and clothing enterprises, and the relatively backward products, have also brought the export of Shishi children's clothing.

dilemma

。

In China, there are only a handful of Shishi children's clothing enterprises with large brand influence, which is not in harmony with Shishi's more than 3000 children's clothing manufacturers.

In fact, these situations reflect a problem: most children's clothing enterprises in Shishi are making low-grade products.

Mr. Wang, executive director of montgwear children's clothing, said that the export volume of children's clothing was relatively large this year, but mostly in the low-grade market in the Middle East and other countries.

The price of foreign trade children's clothing is not high and the added value is low. Children's clothing enterprises generally complain that profits are too thin and production is seriously affected.

Shishi children's clothing industry is always at the low end of the industrial value chain, and its development prospects are not optimistic.

In the face of the crisis, children's clothing enterprises should increase technical and equipment upgrading, strengthen technological pformation, and promote the upgrading and pformation of product structure.

Market pformation

And enhance the self development ability of enterprises.

Brook no delay

。

Mr. Wang said that the lack of innovative R & D personnel, lack of R & D capability, large single dare not pick up, small single is not enough to digest, brand awareness is not enough, market influence is very weak, marketing team strength is insufficient, market development ability is limited, these are the potential crisis of Shishi children's clothing industry.

According to the insiders, as the market competition intensifies, the role of the brand will become more and more important and prominent. A successful, long-term, and leading brand should be cultural, emotional and deep.

The sustainable development of children's clothing industry needs successful pformation. "Transformation is like pupa butterfly, the process is painful, the result is beautiful."

Children's clothing enterprises should take the construction of brand culture as an important part of development strategy, so that they can get in the fierce competition of brand market.

Unique advantages

。