China Will Become The Largest Market For Outdoor Products.
September 9th hearing
outdoors
The products are developing in a leisurely and popular way, especially for the two categories of outdoor clothing and shoes.
Some experts pointed out that China will become the largest outdoor product.
market
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China will be the largest market for outdoor sports in the future.
The reasons are: first, China's abundant tourism resources provide a solid foundation for the development of outdoor sports.
Second, China's rapid economic growth, 170 million 20-40 year old middle class, will become the main force of outdoor sports; third, with the popularity of outdoor culture, people are increasingly favored personalized tourism and leisure; fourth, the automotive industry is booming; outdoor sports and Leisure: mountaineering, camping, crossing, skiing, tracing, climbing, riding, surfing, self driving travel, etc., are rapidly popularizing in urban white-collar workers, as the intersection of tourism and sports two industries, outdoor sports become a new vane of urban life.
According to the latest annual report on China outdoor products market 2010, the scale of China's outdoor products market has reached 6 billion 970 million yuan, and is becoming a new engine to stimulate consumption growth.
About 15% of China's textile market retail sales in 2010 were sporting goods, 35% for fashion and leisure products, and 2%-3% for outdoor clothing with special properties.
Outdoor products occupy 15-20% in sports goods in Europe, America, Japan and Korea.
The number of outdoor products brands in China has reached 480, of which 160 are domestic.
brand
The 320 are foreign brands, and the market share of both is the same. But the lack of market leader, experts believe that the outdoor sports industry attributes and sports industry attributes are basically similar, but there is a certain difference, the outdoor market product span is large, therefore, can accommodate more different positioning, different market segmentation brand survival and development.
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