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CE0: Want To Contribute 5% Of BELLE'S Revenue In 3 Years

2011/9/1 10:24:00 54

August 30th,

Excellent purchase network

The first media communication on the shoe city will be held in Beijing. This is also the first time since Zhang Xuejun, COO Zhang Xiaojun and CMO Xu Lei have been performing since the new online shopping mall CEO.

Zhang Xuejun said that BELLE has invested $200 million to invest in the best purchase network, making it possible for BELLE to earn more than 5% of its online revenue in 5 years.

Previously,

BELLE group

The official website of B2C announced that it had been merged into the best purchase network since 0:00 on August 19, 2011, and that the members of Tao Xiu moved to the online shopping mall.

When it comes to this incident, Zhang Xuejun said, "the excellent purchase network has people, money and goods, and also receives the online shopping mall, which is full of members of Tao Xiu net. In the next 3-5 years, the revenue will account for 5-10% of BELLE International's overall revenue."

BELLE International 2010 annual report shows that its annual total revenue is 23 billion 700 million yuan, accounting for 5% of the lowest, 5% is 1 billion 190 million yuan, while BELLE international revenue growth is maintained at 20% or more. Therefore, it is estimated that the annual sales revenue of the online shopping mall will be between 20-40 billion.

Previously,

E-business circle

There is a saying that e-commerce executives of traditional enterprises are high-risk groups.

The common problem in front of these executives is how to solve the problem of price conflict on line and line in the system, and so many electronic business executives are fading away.

Many failure cases also reflect the whole industry. The conclusion is: let traditional e-commerce business in cardiopulmonary bypass, in order to alleviate e-commerce online and offline business conflict, the development of the plagued, which has basically become

Traditional enterprise

The general rule of e-commerce is undoubtedly more thorough by BELLE.

Zhang Xuejun said, "the conflict between online business and offline business is inevitable.

online shopping

It is reasonable to reduce the circulation of many intermediate links, and the price of goods is cheaper. BELLE is also prepared to make trade-offs in order to adapt to the change in the market buying pattern.

It is precisely because of the trade-offs, investment $200 million, BELLE holdings's excellent purchase online shoe city is completely independent of BELLE's original system, and even has introduced the VC plan.

Zhang Xuejun pointed out that, at this stage, BELLE has fully controlled the purchase of online shoe city, but the project itself is completely open. We will absorb other investors to participate in the opportune time, whether strategic investors or financial investors, such as Baidu and other Internet giants, and some well-known funds also have contacts with the excellent purchase network.

"The Internet business needs independent internet background, genes and culture." the online shopping mall does not exclude diversified capital portfolios and personnel structure. Our management team is an example.

Zhang Xuejun admits.

Statistics show that Zhang Xuejun previously served as vice president of BELLE international, COO Zhang Xiaojun served as vice president of van gentry, CMO Xu Lei served as vice president of Jingdong mall, Zhang Xuejun said that the excellent purchase network management team adopted the structure of traditional retail talents + Internet talents, integrating traditional industry experience with Internet experience.