Upgrading And Upgrading Of Traditional Textile And Garment Industry

Both the government and enterprises are deeply aware of the urgency of transformation and upgrading. On the red July, when the reporter walked into some clothing and textile enterprises in Xiuzhou District, he was pleased to see that more and more enterprises took the initiative to go on the road of becoming bigger and stronger, upgrading quality and upgrading. The 3 enterprises interviewed mainly included commonalities such as extending the industrial chain, improving the added value of products and innovating marketing methods. The transformation and upgrading of the economy in Xiuzhou are increasingly shifting speed.

　 Weaving "cloth" into "clothes" -- extending the industrial chain to seize the terminal market

There are many textile enterprises in Xiuzhou, and hate "cloth" can not become "clothes". It has been in many enterprises for many years. "The company is now single. Raw materials for production To enter the field of linen products, and strive to become a leader in the apparel industry through several years' efforts. The morning before yesterday morning, Yuan Lian Guan, director of the office of Zhejiang Ming Feng Feng Hui holding group, told reporters very excitedly.

Following the great success of the flax socks launched by the company in 2009, the "Ming Feng Feng Hui" specially hired Italy's top experts to design linen clothing last year, while the Shanghai Research Institute was also established.

"To achieve leapfrog development, we must extend the industrial chain. In recent years, the company has invested about 30000000 yuan in the development of new products." Yuan Lian Guan said that at the end of April this year, the sale of linen garments of various styles produced by the company had already achieved sales of about 10000000 yuan in more than two months.

With the brand enterprise cooperation, the fabric that the production enterprise needs, has been the main business of Jiaxing Vietnam dragon Jacquard Weaving Co., Ltd. these years. From the brand clothing fabric to the aviation uniform fabric production, then to the brand automobile decorative cloth production, in jacquard fabric production "Yue long" It can be said to be extreme.

Extend to the two sides of the "smile curve" and seize the market by extending the industrial chain. Beginning in the second half of last year, "Yue dragon" started from professional jacquard fabrics and strode toward the home textile industry. "This year, the company has developed and produced high-grade wool jacquard fabrics and down jacket jacquard fabrics, which can be used in home textile products in the future." Ru Xinglong, chairman of the "Yue long" company, said with confidence that they strive to make the "Yue dragon" home textile into a regional brand in 3 years and become a national brand in 5 years.

Enhance the added value of products -- create an independent brand innovative marketing mode

It has been "dressing for others", and the added value of products is too low, which was once a secret pain of some local enterprises. In Xiuzhou District, more and more enterprises have gone out of the road of distinctive transformation in building their own brands and innovating marketing mode.

Choosing elegant clothes, tasting fragrant coffee, reading fashionable magazines, and enjoying the latest fashion in Ya Ying fashion life hall, you can enjoy a leisure and tranquility. This is a leisure way for many women in the city now. It is such a sales mode that makes this seemingly small living hall achieve tens of millions of yuan sales annually.

Zhejiang Ya Ying Garment Co., Ltd. has launched a big store mode in the whole country. It has invested a lot of money in opening the landmark shops and fashionable life hall in the busy commercial streets of the key cities. At present, there are already 20 such elegant and fashionable lifestyle houses in the whole country. "The most beautiful shop is just an innovation of" Ya Ying "brand building. In the future, the company will also accelerate the transformation and upgrading of enterprises from the most beautiful products, the most beautiful channels, the most beautiful service and so on. Ya Ying company official said.

Let the brand "visible hand" and Marketing mode With the combination of "invisible hands", nowadays, whether it is "Ming Feng Hui" or "Yue long" company, they are actively "borrowing wisdom" and "borrowing power", vigorously implementing brand strategy and constantly innovating business models. By further integrating the internal and external elements of enterprise operation, we can realize the rapid and sustainable development of enterprises through the innovation of business concept.