Wenzhou Shoe Enterprises Rely On Honesty And Trust In The Market.

China's market economy started in Wenzhou, and Wenzhou people first benefited from it.

More than 20 years ago, fake and shoddy leather shoes were famous for Wenzhou maternity leave, and the Wenzhou merchants who did not sell fake products were the ones who suffered.

A large shopping mall in Shanghai asked Zheng Xiukang, chairman of Kangnai group, to withdraw his shoes from the counter. Wang Zhentao, who was selling leather shoes in Wuhan, was also implicated in innocence.

Later, Wang Zhentao borrowed money from his friends and had to win the lawsuit. He won the lawsuit, though he was only paid 2000 yuan, but he was famous for his product.

More importantly, after that, Wang Zhentao realized the importance of credibility to a businessman and led AOKANG to embark on the road to revitalize Wenzhou's footwear industry and create a famous brand in China.

The brand of Wenzhou is "bright" again.

In the selection of outstanding representatives of the "honest and warm business", in addition to the requirements of the enterprises in the bank credit, contract credit, product (service) quality credit, financial accounting, statistical report credit, tax credit, labor security credit, environmental protection credit, production safety credit and other bad credit supervision records, there should also be moving credit deeds.

Recommended by the relevant departments, with self recommendation, nearly 150 objects entered the list of initial reviews.

Combing the declarations of Wen Shang carefully, we can see that no matter big or small enterprises are in the grinding of market waves, perception and identification have subsequently formed their simple faith principle.

For them, the original meaning of honesty is to keep improving the quality of products, that is, respecting the performance of contracts as scheduled.

Respect for the contract, let the wise Wenzhou people get the reward.

From a small point of view, it is the success of an order, the acquisition of a client, and the improvement of the quality and image of the whole Wenzhou as a whole. It is an increasingly positive influence on the word "Wenzhou".

In 1997, in the second year of Semir's establishment, 50 thousand new fashion pants were newly shipped in summer.

Unexpectedly, the pants just sold a few, it found that the fabric shrink.

An agent said, "if the season does not wait, even if it shrinks, there will not be too many complaints."

Qiu Guang and a pair of trousers that grabbed and shrunk, he asked, "if you're a customer, what's the mood in such a situation? Seasons don't wait for people, but Semir needs credibility."

He decisively reclaimed all 50 thousand summer trousers, and Semir lost 300 thousand yuan in profit.

A gain or loss is a small account. The agent calculates the profits in front of the 300 thousand yuan. But Qiu Guang and his account are the big accounts for the long-term development of the enterprises.

Zhejiang Jinniu industry and Trade Co., Ltd., which is a precious metal gift business, did not make the list. Its integrity story is also moving.

In 2005, a product of 0.2 grams of weight was lost because of staff mishandling.

General manager Ye Liang immediately asked for follow-up.

At this point, the product has been sent to the Beijing branch and the store has been sold to customers.

Taurus did everything possible to find the customer. The head of the Beijing branch sent a full product to Miss Wang's home and apologized.

For 0.2 grams to mobilize the masses, Ye Liang felt reasonable, "0.2 grams is a trivial matter, but if it causes bad effects, it is related to the life and death of enterprises."

Many large enterprises have also left behind such a story of recovering defective products.

Once shipped to Hongkong after the discovery of the product's sealing ring performance is poor, Zhejiang tiger tiger lighter Co., Ltd. head of the big tiger is let people fly to Shenzhen to recover all products.

This "chase" is a warning to every employee in the enterprise, and also a commitment to the customer.

In June 2008, the opening of the real estate market was about to take place. The renovation of the model room of Taizhou Xinming Peninsula exhibition hall was drawing to a close.

Chen Chengshou found that there was a difference between the model room and the actual requirement. Actually, he picked up a hammer and hit the model room that had just been renovated.

"If I don't make a detailed request for the model house, how can I let the owner know my product? When I regard the house as a brand, even if I lose a bit, I will never break my brand."

Chen Chengshou smashed the house, and Wang Zhentao summoned employees to cut out unqualified finished shoes in public.

Unbroken, these seemingly destructive actions are nothing more than demonstrating the determination of an enterprise leader. They have already seen honesty as the foundation of corporate life, but they should also tell employees in an impressive way.

The sense of integrity of Wenzhou shoe companies has spread from one to the next from one to the next.