Cardamom And The Century: The Mercedes Benz'S Official Sponsorship Of China International Fashion Week

After 125 years of brilliant development, international Automobile industry leader; a fashion dream for 14 years, becoming the vane of Chinese fashion industry. Mercedes Benz and China International Fashion week announced in July 26th that the two partners formally joined hands. Mercedes Benz officially became the sponsor of China International Fashion week. Wang Qingcheng, chairman of the China Fashion Week Organizing Committee, said: "this is the starting point for the internationalization of China fashion week."

For Mercedes Benz, which has always been active in the international fashion industry, this is just a sponsorship of Berlin. Latest fashion Zhou, New York fashion week, Miami fashion week, Mexico fashion week and many other famous fashion banquet, participate in the world fashion capital fashion series activities, so as to reflect one of the brand unique identification strategy of globalization. In the face of the global attention of the Chinese market, this comprehensive cooperation will undoubtedly promote its better development in the Chinese market.

For China International Fashion Week, the all-around entry of an international fashion and design oligarch is of the core significance, as Wang Qing, chairman of the China Fashion Week Organizing Committee, said: "cooperation with Mercedes Benz is not only a commercial cooperation, but also a starting point for the internationalization of China International Fashion week. international To achieve a new leap and reach a new height.

Over the years, the industry has criticized the "internationalisation" of China International Fashion week. As a platform to show the status quo of Chinese fashion design, it is not achieved by adding two words to the world, nor is it to invite several foreign designers to publish it. The internationalization of China International Fashion Week is based on the cooperation with international commercial brands such as Mercedes Benz to attract more famous brands and designers from home and abroad to participate. Wang Qing said.

The composition of internationalization generally includes Two Level: bringing in and going out. With China's opening up and the unprecedented attention paid by the global economy to the Chinese market, the introduction is no longer a problem, but how to go out is still painful. Just going out to show and open stores is unable to seek the right to speak Chinese fashion in the international environment, let alone the real internationalization. Therefore, Mao Jingbo, vice president of marketing of Mercedes Benz (China) Automobile Sales Co., Ltd., is very striking: "in the fashion week opened in October this year, Mercedes Benz China will select Mercedes Benz China Pioneer Designer Award in the top ten designers selected by the Mercedes. The award-winning designers will have the opportunity to exchange dialogue with top international fashion masters and participate in the fashion design of Mercedes Benz's major auto shows and events, and at the same time have the opportunity to launch a special fashion show next year in Berlin fashion week." It can be seen that Chinese fashion designers will have a window to go out from the support of international commercial brands.

The establishment of Mercedes Benz China Pioneer Designer Award will undoubtedly enrich and change the present. China The evaluation system of fashion designers. China Fashion Design "Golden Summit" and China's top ten fashion designers have been selected for many years. How to make the existing system more perfect, more scientific and attractive, is the Fashion Week Organizing Committee has been thinking. It can be expected that two months later, the evaluation system of Chinese fashion designers will be more attractive and more practical international value.

"China's fashion industry is developing from" made in China "to" Chinese design ". As the leader of the luxury automobile industry and the vanguard of fashion and design, our support for China Fashion Week will be long-term, innovative and omnidirectional. We hope to promote the innovation of Chinese fashion industry in heritage, create a classic in innovation, and promote the internationalization of Chinese young designers. Stage " Mao Jingbo said.

We all look forward to it!