Puma Will Push Olympic Theme Next Year

In October 25, 2007, PUMA, one of the world's largest suppliers of sports shoes, sportswear and sports accessories, launched the "I 'm going empowered by PUMA" activity at the PUMA concept store in Hongyi square, Shanghai today.

This event displays the latest autumn winter eMotion bodybuilding life series and the shoes designed by the awarding designer of the Central Saint Martins (Central).

This exhibition first displays the latest PUMA eMotion bodybuilding life series and 6 pairs of shoes designed by students from central Saint Martin Institute in London.

The latest eMotion series of bodybuilding life is based on the concept of "When we do sport we have style. When we do we". It not only depicts the concept of life, but also is loved by the majority of bodybuilders and sports enthusiasts.

People who are committed to active lifestyles tend to view the eMotion bodybuilding series as casual clothes, worn on weekends and holidays.

The vibrant color combinations or neon tones and modern vivid details give these exhibits unique styles. They can be used as casual wear for daily wear and meet the needs of all kinds of sports women from sports enthusiasts to young sportswear on different occasions, including gymnasium and leisure activities.

PUMA's latest autumn fashion advertising design is full of dynamic and innovative visual images. The "I 'm Going" campaign has successfully fulfilled the task of promoting eMotion's fitness life series. It not only conveys information to consumers, but also highlights the inspiring elegance and elegance. This is the essence of PUMA's feminine, spiritual integration, personality, style, sport temperament and elegance.

Under the influence of bright colors and the combination of energy and elegance, this advertisement vividly visualizations the entertainment, self-confidence, fashion and the instant spirit, so that she seems to jump out of the image restrictions and greet the audience.

There is no doubt that the PUMA eMotion fitness life series will not only improve your way of life, she will also give you vitality.

With the strong passion for PUMA eMotion products, Karen Mok, a famous artist in Hongkong, also attended the event as a model guest. She enthusiastically shares her active sports lifestyle with the audience.

PUMA has long established a cooperative relationship with the central Saint Martin Institute in London. Apart from displaying and selling 6 pairs of shoes designed by the college students in the concept store in Hongyi Plaza, Shanghai, it will also host a design competition with the theme of Beijing Olympic Games next year and launch a new series of Olympic Games products.

"The Beijing Olympics will definitely be the most important marketing theme for PUMA next year".