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China's Footwear Manufacturing Needs To Shift To High-End Line Development

2011/7/25 11:47:00 29

Brand Market Investment

According to the experts from Guangdong footwear and clothing industry, in the coming years, the trend of the development of Chinese shoes and clothing manufacturing to the high-end line presents obvious characteristics.


China's shoes and clothing manufacturing is shifting to high-end production. brand Development is the inevitable result. China's labor cost is much cheaper than that of North America, but it is also rising rapidly. Production value-added products can effectively curb inflation and maintain the competitive advantage of the huge footwear manufacturing industry in this country. Producing more sophisticated products also increases incomes for workers and companies, which helps China achieve its long-term goals and drive the economy to be driven mainly by domestic consumption rather than exports.


The rise of the Asian economic powerhouse in the manufacturing value chain of footwear and clothing is not only a sign of changes in China's economy, but also a threat to the western manufacturing sector, which has been battered by shoes and clothing. High end products are still the last bastion of manufacturing skills in Europe and North America, and Asia is mainly a low-cost manufacturer. But in today's China, China is ready to shorten the technological gap and produce precision products at a lower cost.


But China's cost advantage is also threatened. According to the win win international company, which focuses on Asian investment and advisory services, wage increases and the expected appreciation of the Chinese currency mean that by 2017, the wage of Chinese footwear and other manufacturing industries will be equal to the minimum wage level in the United States.


In the past year, the minimum wage in China has risen by an average of 23%. To the biggest in the world Exit For a country, wage explosion has only recently happened, but the shift to higher value-added products has been going on for some time.


The change in the manufacturing of shoes and clothing has benefited from the support of the central and local governments in China, which is in line with China's twelfth five year plan. In some cases, high-end equipment manufacturers have the advantage of being close to ports and can obtain loans from state-owned banks. Production of higher end products will increase productivity, make up for the shortage of labour and increase domestic consumption.


It is true that the productivity of Chinese shoes and clothing manufacturing industry is still relatively low from a global perspective, leaving much room for mechanization and improving processing efficiency. In addition, China's shoes and clothing manufacturers are facing the domestic market. market Booming demand for consumer goods is still in the process of being released.

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