Prada Is Trapped In "Discrimination Gate"

There is "discrimination" in the fashion industry, ranging from body size, skin color to race

In the 2005 movie The Devil Wears Prada, Meryl Streep acted as the editor in chief of a fashion magazine, who was extremely strict with the dress requirements of employees. Every day, three minutes before entering the office, employees will spontaneously raise the "fashion alarm": everyone starts to touch up their makeup and change their high-heeled shoes in a panic, fearing that there may be a problem with the whole body matching, and at the last second, smooth the hairs on their heads - any fashion loophole may be discriminated against, or even lose their jobs.

　　 Fashion There is widespread "discrimination", ranging from body size and skin color to racial discrimination. Maybe we can't help laughing at the ridiculous appearance of fashion magazine employees in these movies, but honestly, if you want to become a fashion person, how to eat to keep fit should be a compulsory course for you to enter this circle. Karl Lagerfeld once publicly declared that the fashion circle spurns all fat people!

But when the cruel jokes in these movies appear in life, can you still laugh? The protagonist involved in discrimination and dismissal this time was Prada, and the scene of this scene was moved to Hong Kong.

Prada, Italy Fashion brand Originally founded by Lucia Prada's grandfather, the brand has become increasingly prosperous under the management of Lucia Prada, and has become a leader in the world's fashion brands, even representing fashion itself on some occasions. Just as the brand was about to be listed on the Hong Kong stock market, dozens of women protested that Prada, a senior management in Hong Kong, had been discriminated against because of his "appearance".

The cause of the incident was Hong Kong in 2009 retail Rena Burris, the manager, was fired by the brand. In 2010, she filed an accusation, claiming that Prada's CEO of Japan, David Cecia, had asked Ruina to dismiss 30 retail team members that David thought were "overweight or unattractive". After Ruina refused, David dismissed Ruina. Rena also pointed out in the statement that David had asked her to lose weight and change her hairstyle to better match the brand image.

Prada's side gave positive feedback and counterclaimed against Rena, which was totally false. At present, these two cases are still under trial. At this point, it seems that the right and wrong issues should be settled by the court, which should also end. However, Prada's Hong Kong listing event, which has been making a lot of noise since last year, once again provided a stage for feminists.

It is also worth mentioning Prada's listing in Hong Kong. As an Italian brand based in Milan and pure blooded, its first listing was in Hong Kong, on the other side of the globe. It has to be said that the Asian market has become a battleground for luxury brand growth. According to media reports, Prada's net profit tripled in the first nine months of 2010, mainly due to the sharp increase in sales in the Asian market. Under favorable market conditions, Prada's market value can reach 5 billion to 6 billion euros. Due to market changes, Prada has missed at least three listing opportunities. This time it will probably be the first European fashion company to be listed on the Hong Kong Stock Exchange, and there is no Italian fashion company listed in Hong Kong at present. {page_break}

In this event, feminists gathered at the door of Prada's branch in Tsimshatsui to protest and asked the Hong Kong Stock Exchange to reject Prada's IPO. Sally Choi, the spokesman of this group of feminist protesters, said that she had sent an official letter to the Hong Kong Stock Exchange, and also sent an email to Patrizio Bertelli, the current CEO of Prada. The letter sent to the Hong Kong Stock Exchange was published on the Internet, and it said: "We are shocked that Prada discriminates against female employees. A company should have strict, fair and just rules and regulations, but Prada obviously lacks this quality, and has excessively harsh requirements on the appearance of its female employees, as well as sexual harassment. We are very worried about the management system of this company. We believe that the Hong Kong Stock Exchange has the right to investigate and assess whether the gender discrimination against employees of the company to be listed is true, and if it is true, it has the right to prevent it from listing in Hong Kong. "

The group said that if the exchange ignored their opinions, they would continue to protest, although it was obvious that their position could hardly stop Prada from continuing to break more retail records in the Chinese market. In fact, it is not difficult to understand that fashion brands have some requirements on the image of employees, but when the contradiction is led to intensification, or even finally stepped on the "trigger" of "dismissal", the nature of the whole event will change accordingly. In the end, whether this big hat of "discrimination" will be firmly attached to Prada, this incident is still an embarrassing situation that Prada cannot hide at a critical moment in the Chinese market.