In The Past 09 Years, How Did The Top Players Tighten Their Belts?

L has just launched a limited edition gold coin commemorating the Coco Chanel, and the 09 Pre-fall Series in the most billionaire Moscow.

It seems that the financial crisis has little impact on the luxury sector, but in fact it is not.

In fact, Karl Lagerfeld also began to cut down expenses. In an interview recently, Karl said he moved to a small house in Paris, except for the necessary maids, drivers and cooks.

Postponed the opening store plan of Tokyo flagship store, and the designer Marc Jacobs cancelled her big Christmas Party.

In addition, Marc and Louis Vuitton re promoted the cooperation series with the late designer Stephen Spouse, and also shot the blockbuster on their own. Many people said that where the idea of Marc went, it was ridiculed to save money.

Advertising production is not a small number, or Donna Karan will let 09 spring and summer ads directly with a few show PS together.

It is often the biggest expense of brand promotion, so many brands have cut the budget directly.

Valentino has cancelled the fashion show in January next week on men's wear.

In February women's clothing week, Betsey Johnson and Carmen Marc Valvo will leave Bryant Park, and find cheap places to show, so that it can save 100 thousand dollars.

And Vera Wang cancelled the show directly, preparing for a small exhibition of 100-150 people in its flagship store, knowing that Vera Wang's show often invited 900 people.