Benefit From Fame And Gain -- Marketing Maximization From The Founding Of The Party

In mid June, the "great cause of founding the party" was released in celebration of the 90th anniversary great epic tribute of the founding party. The great cause of the founding of the party is strong, directed by Sanping Han and Huang Jianxin, and hundreds of stars are participating in the performance. The film hopes to break the 700 million box office created by "let the bullets fly" and point to the box office champion. As the most political party in the world, the number of members of the Communist Party of China has reached 80 million. No matter how big the box office is, no matter how big the box office is built, what people are concerned about is whether the great cause of building the party can gain fame and wealth and maximize its marketing.

Price discrimination products

Before the "Founding of the party" was released, many people believed that the box office must exceed 800 million. At first hearing, the number of 800 million was staggering. At present, the average fare of the movie in China's major cinemas is 80 yuan, that is to say, as long as 10 million people watch the movie, they can refresh the box office record, while the 10 million is only 1/8 of the number of Party members.

At present, the total number of cinemas in China is nearly 10000. If we take full advantage of this resource and let all Party members enter the cinema, the 800 million figure is far from the ultimate goal.

Popular marketing, channel sink

Data show that 20% of the total earnings of the American film industry come from the screen. Marketing 80% comes from non screen marketing. In addition to letting people walk into the cinema, the founding of the party has many marketing methods to expand its influence.

In recent years, local film companies have also contributed to the entertainment life of the people. With the improvement of people's quality of life, the demand of community residents for film blockbusters is also increasing. However, no matter how to build up the great cause of the founding party, some residents have no knowledge of the film. This part of the residents are potential consumers of the founding of the party. If you can spend a lot of money and pay no money, you can see the blockbuster.

NBA's caravan is also a very successful business activity. No matter which city we go to, there are always crowds and happy crowds around the caravans. Imagine that the great cause of the founding of the Communist Party will be able to get a good response by shutting down the streets and lanes with its exclusive "movie caravans" and gathering in cities. Of course, it is better to cooperate with other wonderful performances.

create market Is the key

The Great Exhibition of the founding of the party was covered by the poster of the film throughout the country before its release. But the local market is far from enough. The red craze should be more global.

The "Founding of the party" in the mainland released a week, the box office easily exceeded 150 million yuan. In June 24th, the film landed in North America and was shown in 30 theaters in 10 cities in North America. In addition to developed regions such as North America, the vast Asian African countries should also be the marketing objects of the founding of the party.

The speed of China's rise has amazed the world, and China's strength has been recognized by the third world compatriots. For China, they are curious. They hope to understand China through various channels. The film "the great cause of founding the party", which tells the Chinese people's struggle, is the best way to understand China.

Coexistence of popularity and reputation

Although the great cause of the founding of the Communist Party of China has been widely publicizing throughout the country, the popularity of the film has climbed steadily, and even children have heard of this blockbuster. But the reputation of the film has not increased proportionate. Chairman Mao once said: if you do not occupy the position of public opinion, others will occupy it. There is still room for improvement in the word of mouth marketing of the founding party. Micro-blog will know it.

As early as the movie was released, there was a news spread on the Internet: "the great cause of building the party" was only 800 million of the box office, and the other blockbusters could not be released. For a time, whether micro-blog or SNS websites, there was a remark about the great cause of the founding of the party. They did not dislike the movie, but believed that the act of building the great cause was suspected of unfair competition.

In 2002, a "one cent" TV advertisement in farmer's spring attracted people's attention. Marketing It's still in the memory of many people. As for the founding of the party, public welfare marketing is undoubtedly a good way to enhance its reputation. As long as 1/10 of the box office is charitable, it can turn the viewing behavior into a public welfare act, thus grabbing the position of public opinion.

Create more viewing needs

For the founding of the party, it is no longer difficult to attract party members, and many young star actors have improved young people's views on red movies. Some young people went to the cinema with the idea of counting stars and watching movies.

In fact, the film wants to attract young people not just the participation of many stars, but the spirit of the young communist Communists, who are young people in their 20 years old, but strive for common ideals.

"The great cause of founding the party" is not only a historical film, but also an inspirational film. It is hoped that the young people will feel the sincerity of the Chinese elite in the troubled times when they are watching the film.