Guangzhou FTC Will Overturn Traditional Wholesale Fashion Market Mode

As the base of Chinese garment production, Guangzhou has been staying at the stage of "garment manufacturing base". Only by earning a small processing fee, the processing profit of the garment industry is much less than that of RMB appreciation and labor costs. In the background of the transformation and upgrading of the "12th Five-Year" period, the Guangdong garment industry has launched a heavy blow to the world, and has been throwing 1 billion of the competition. The old Liuhua exhibition hall of the Canton Fair has been set up as the Guangzhou international fashion exhibition and Trade Center (FTC).

It is reported that FTC will sell the traditional professional wholesale to China. Market mode To subvert and guide the development of Guangzhou lliuhua business circle from a single distribution function to high-end elements such as design, innovation, brand and so on, so as to promote the overall upgrading of the garment industry and enhance the Chinese clothing industry. international status It also boosts Guangzhou's goal of realizing the "international business center".

FTC is led and operated by China commercial group Guang Bai group. In June 15th, at the Guangzhou International Fashion Exhibition Trade Center's investment promotion activities, Xun Zhenying, chairman of Guang Bai group, said that FTC will take the new business mode of the unique trade platform as its fulcrum, which has opened a new page for the Guangzhou garment industry. The exhibition center will integrate the five functions of trade, exhibition, design, marketing and information. It will focus on high-end products, aim at famous brands and famous brands, and form differences and complementarities with the existing market of Liuhua business circle. Trade Fair "

Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and chairman of the circulation branch, also said that the Guangzhou international fashion exhibition trade center will take the development of brand as the guide to screen and introduce famous international and domestic famous brand enterprises. At the same time, it will introduce independent designer brand to promote the development of original design and cutting-edge technology. The exhibition center will also gradually cooperate with the international and domestic authority associations to carry out various high-end activities, such as the release of new products and fashion trends, Summit Forum, design competition, training, magazine preparation, etc., to attract the frontiers and high-end elements to diverge to the Liuhua business circle and help businesses quickly and accurately grasp the trend of global fashion and conspire to brand growth.

Xun Zhenying said that Liuhua Pavilion, the old exhibition hall of Canton Fair, has its unique attraction because of Liuhua business circle. It is reported that Liuhua business circle is the birthplace of China's garment industry. The most important garment production and export base in China is mainly clothing, shoes, leather goods and clocks and watches in four formats. The daily turnover amounted to over 300 million yuan, accounting for 1/3 of the whole country. After nearly 30 years of development, there are now more than 30 specialized markets, and each has its own specialties. Business circle covers an area of 2.3 square kilometers, and the scale of business circle will expand to more than 1 million square meters in the near future.

However, as far as the national garment industry is concerned, compared with other regions such as Shanghai and Zhejiang, the fashion industry in Guangzhou is still relatively slow. Moreover, Guangzhou's Liuhua business circle has many brands, but there is not much to go out and grow stronger. Guangdong's clothing merchants are more willing to act as agents of international brands. Will this situation change with the development of FTC?

Xia Lingmin said that there are more than 600 textile and garment professional markets in the country, about 700000 merchants, and textile and garment brands as of the first quarter of this year, only 550 thousand. This shows that the supply of brands is still insufficient. At the same time, the domestic garment market is developing towards the exhibition industry. Guangzhou has seized this trend and provided a better platform for adding value to the brand. "I believe that in the next 10 to 20 years, China will also have a number of international brands, and it will probably appear in FTC." Xia Lingmin thinks so.

It is reported that there are a number of top fashion brands including Gucci and Ochirly, and signed jointly into the Guangzhou international fashion exhibition and Trade Center.