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B2C Companies Seize Bridgehead

2011/6/2 9:37:00 70

At present, the competition of B2C e-commerce websites is becoming more and more intense. Apart from seeking development in their specialties, part of B2C has begun to pform from specialized to whole layout.

At the same time, there are also some B2C e-commerce sites still stuck in the subdivision area. The competition form of two different styles of B2C e-commerce websites has increasingly started to extend from the Internet to the Internet. All the B2C business providers have set up warehousing centers in Chengdu. Chengdu has become the bridgehead for B2C to compete for the western market.

Get together in Chengdu

B2C enterprise

Seize the bridgehead

At the beginning of this year, the warehouse of Le Tao online shoe center was set up in Chengdu. The warehouse is located in Wuhou District women's shoes city.

According to Chen Hu, vice president of Le Tao, after the establishment of warehousing center in Chengdu, more than ten women's shoe brands have entered the market for sale nationwide.

According to the reporter, apart from Le Tao, Dangdang, Jingdong mall, van keepin and many other B2C websites have established warehouses in Chengdu. The above websites have indicated that the demand for e-commerce in Southwest China, represented by Chengdu, has continued to grow rapidly, bringing huge business opportunities to e-commerce.

In addition, from the national logistics, Chengdu is a very important node, where the storage center can be built through convenient pportation to the entire southwest region.

Chen Hu also said that they had many intentions and layout in Chengdu.

B2C enterprise

Chengdu has become a bridgehead for B2C enterprises to seize the southwest market. This is also why many B2C companies get together in Chengdu.

These layout B2C enterprises in Chengdu began to turn from specialized to full.

The Jingdong, which monopolizes electronic products, quietly went to the department store. Its product range has covered boys and girls, shoes, home textiles, accessories, hairdressing and so on.

And the news that it will enter the furniture market shows that the customers are clearly separated from the vertical B2C ranks of clothing, and begin to pform to comprehensive B2C.

Long term coexistence of vertical and synthetic B2C

In fact, more and more B2C

Online retailers

Mcglaughlin, who sells clothes, started selling beauty and health care household products; and the red children selling mother and infant products also sell home appliances and food cosmetics; even selling bathing dream bazaar has now quietly become an online big department store, and its products have been extended to men's wear, children's wear, swimwear, bags, accessories, home textiles, etc.

Analysts believe that the reason why B2C is "moving forward" and "doing everything" is nothing more than extending the product line, trying to increase sales and grab market share. At the same time, a large amount of capital is entering the vertical B2C industry, and B2C is also required to recover the cost quickly.

Under various pressures, B2C has stepped onto the path of expanding product categories.

However, if the movement of horse race enclosure is not careful, it may also sacrifice the brand positioning and uniqueness of the enterprise.

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In the view of Yue Tao, instead of snatching cake in the Red Sea, it is better to dig deep into a field.

Chen Hu said that in the future, the B2C industry will eventually be a single company, focusing solely on the footwear industry. Le Tao can bring consumers price advantages and wider products. At present, Le Tao can receive ten thousand orders every day, and occupy an absolute market advantage in similar enterprises.

The industry believes that the comprehensive and vertical B2C e-commerce sites will coexist for a long time.

The opportunity for vertical B2C lies in its professional advantage through intensive cultivation in its respective fields.

Analysts continue to value the growth potential of B2C in the next 5 years. The industry is expected to exceed 60% of the composite growth rate. The total scale is expected to exceed 400 billion yuan in 2013.