MCM Expand Asian Market

The flagship store opened in Hongkong on Friday. The 10000 square foot flagship store has attracted more local customers in Hongkong, and has also opened the MCM brand in mainland China.

On the day of opening, thousands of customers took care of the house.

Many people in the underground flagship store are looking for an idol Rain.

Founded in 70s, the founder of Munich is

。

At that time, the brand logo became popular and became quiet in 90s.

In 2005, Sung-joo Kim, a South Korean businesswoman, bought the brand and hoped to restructure its brand in the past.

Invested $100000000 to rebuild MCM brand, invited Adidas global creative director Michal Michalsky as a brand designer to activate the German heritage of the brand.

Up to now,

In South Korea, it has achieved great success, and the revenue from operating license has reached 100000000 US dollars.

There are 85 brands in South Korea, and 90% of the revenue comes from Asia.

The next goal of Kim is to conquer the Chinese market. At present, the brand has set up retail stores in Shanghai and Beijing, and stores will be opened in more than 30 regions in the near future.

Kim said she hopes to increase the number of retail outlets to 100 in 5 years, reaching 1 billion dollars in annual revenue.

In addition, she said: "MCM brand comes from Germany, our creative director is also German, our products are produced in Germany, Italy and Korea, so we belong to the German brand."

But in recent years, Korean culture has had a great influence in Asia. Whether it is fashion, music or even shape, it is loved and emulate by many Asian countries.

In this respect, MCM, as a German brand, has a distinctive appeal from Korean style.

Korean star Rain has also become a big selling point for its MCM brand, which includes messenger bags, backpacks and other accessories.