Lu Yuguang, A Fashion Designer In Taiwan, Designs Clothes With Chinese Culture.

As a designer with more than 20 years of fashion design experience, he has a unique view of the designer's definition. He believes that clothing brands can be broadly classified into designer brand and industrial brand. In a sense, the creation of designer brand is related to its founder, or even directly named by the founder's name, such as Dior, Chanel, etc. Lu Yuguang further said that Western designers brand Most of them are developed from handicraft shops, and most of them are named after the founder. With the passage of time, a strong brand culture has accumulated. Such as France's Pierre Cardin, Italy's Prada and so on, these brands have had dozens or even hundreds of years of history. Although most of the founders of these brands have passed away, the designer's personal understanding of his clothes and the projection of his personality on clothing have always been a classic charm.

If we want to connect the international brand of Fujian clothing brand and diversify the way of development, designers still need to work hard. Lu Yuguang placed great expectations on China's standing in the world of clothing, especially the Fujian style clothing. First of all, he said, it is designed to adhere to localization and design clothes with Chinese culture. A highly flavored local brand is not conducive to brand promotion and development. After so many years of development, designers in Europe and the United States have formed their own culture. If we compete with their culture, they are totally at a disadvantage. China is an ancient civilization with a culture of over five thousand years. Its culture is extensive and profound. We find that the culture with its own characteristics is integrated into the costumes, which is conducive to the internationalization of our designer's brand.

Secondly, designers should constantly improve their abilities in all aspects. A successful designer brand must have a soul designer who uses his personal influence to distract consumption. After all, design work is not done by one or two people alone. The cohesive force of a brand or its core competitiveness lies in the designer's accurate grasp of the popular information, the rapid transmission and the knowledge of the various segments of the consumer market and competitors. In this sense, designers should not only have good artistic expression skills, but also have an accurate grasp of fashion trends and guide the trend of skills.