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The Shoe Clothing Enterprise Promoted The Brand Value &Nbsp; The Boom Index Improved Significantly

2011/4/26 10:16:00 44

According to the April 26th hearing, the economic prosperity of Shishi and enterprises are affected by the macroeconomic influence.

Management

Confidence has risen in the same period. Relevant personnel of the Municipal Bureau of Economic Affairs said that the key industries such as clothing, shoes and materials, which dominated the economic position of our city, were popular around the season. The General Assembly welcomed the spring and summer and autumn and winter ordering meetings and new product launches, and the enterprise development gained huge market momentum. At the same time, as early as the first quarter of the Haibo conference was still in the preparatory stage, the enterprises in our city continuously received the bookings.

market

Orders, all kinds of good news support, to promote the strong stability of enterprises, "including clothing, shoes, printing, and other six pillar industries, are maintained in the boom section of the operation, of which clothing, shoe material business boom significantly improved."

Relevant personnel told reporters.

A few days ago, the reporter visited Wu Huiyang, a key enterprise of shoe materials, told reporters that since the first quarter, the company has made greater breakthroughs in brand promotion and quality production. Based on the increase of 200 stores nationwide last year, the company continued to hit the market with heavy gold. "This year, Kim Mai Wang is full of confidence. We will carry out the" terminal war "to the end. At present, we have occupied the absolute resources of the second tier cities in the country. The next step will be to extend the terminal line and properly consider the steady expansion of the two or three tier cities.

During the interview, Wu told reporters that the brand confidence of the company has also been improved due to its customer recognition.

It is reported that the production of Jin Mai Wang has been expanding in the first quarter, and its biggest export target is the Japanese market which has just been damaged. Despite a great change, the Japanese market has added 100 thousand pairs of shoes on the basis of 400 thousand pairs of leather shoes orders. "We have long-term contacts with the Japanese market and establish a business understanding with each other.

After the earthquake, the other side communicated with us that the more they believe in quality and credibility, the more urgent they are, and this is also one of the market effects of King Mai Wang over the years.

Wu told reporters.

Although the current production costs of enterprises are still rising, but according to the reporter's understanding of many enterprises, the total production volume, product orders and business profits of the enterprises in the first quarter have increased. Entrepreneurs are optimistic about the development environment of the industry in the next quarter. "Market competition is everywhere, and every period has corresponding challenges, so we must learn to excavate higher production efficiency in the competition.

brand

Additional value. "

Wang Chengli, marketing manager of ledwin Garments Co., Ltd. told reporters that "raw material prices have risen and labor costs are increasing. This requires us to maintain a certain order quantity and improve production efficiency, so that we can maintain operation. At the same time, a higher demand is to slow down the development of ideas, to make our own brands and to increase the brand value of enterprises."