China'S Outdoor Sports Clothing Lacks Unified National Standards

Statistics from relevant departments show that since 2006 Outdoor products The consumer market has maintained a good growth level of more than 30%. However, due to the lack of unified and accurate standards for the detection and definition of the quality, function and safety performance of outdoor sports clothing in China, and the serious absence of industry laws and regulations, the current outdoor sports clothing market is characterized by a mixture of brands, good and bad quality, and consumers' rights protection difficulties. The quality and function of outdoor sports clothing has aroused more and more outdoor sports enthusiasts' doubts.

Recently, the reporter visited Zhengzhou Outdoor sportswear market It is found that although the price of outdoor sportswear sold in some clothing wholesale markets and street markets is cheap, it is very common that there are incomplete or even no information labels in many aspects such as product fabric, function and safety performance. The brand outdoor sports clothing sold in large malls and clothing stores, although the product production implementation standards, fabric description, safety category and other related information signs are relatively comprehensive, but which standards are referred to in these descriptions? What are the specific contents of these standards? Such problems have now become "water without a source, wood without roots". Therefore, outdoor sportswear quality problem , which has been increasingly questioned by consumers and concerned by the media.

　　 Outdoor leisure sportswear is increasingly popular in the clothing market

According to the 2009 Survey Report on China's Outdoor Product Market, the latest statistics in November 2010, the sales volume of China's outdoor industry has maintained a growth rate of more than 30% from 2006 to 2009. In 2006, the sales volume of outdoor products in China was only 1.5 billion yuan, but it reached nearly 5 billion yuan in 2009. It is expected that it will exceed 7 billion yuan in 2010 and 10 billion yuan in 2011. From the above statistical data, it is not difficult to find that outdoor sports clothing has become increasingly popular in the clothing market, and gradually occupied the market highland, and its development momentum should not be underestimated. In order to further understand the development status of outdoor sports clothing market, the reporter recently conducted an investigation on Zhengzhou clothing market.

On the morning of February 18, when visiting the clothing wholesale market near Zhengzhou Railway Station, the reporter found that Jinrong Trade City, which used to mainly deal with the wholesale of pants clothing, now has many shops engaged in outdoor sports clothing wholesale. The colors of red, orange, yellow and military green are bright. The outdoor sportswear such as assault jacket, fleece jacket and ski pants that are worn on models or hung around the facade add a beautiful scene to the monotonous wholesale market in the past. At 10 a.m., the whole market was crowded, and there was an endless stream of merchants and consumers coming to wholesale clothing.

　　  "I used to do the wholesale of jeans and clothing. I began to increase the wholesale business of outdoor sports clothing in 2007. At that time, I should be the first merchant to do outdoor sports goods in this market. By 2009, I had basically completely transformed into a professional wholesale of outdoor sports goods. At present, I represent more than 10 outdoor sports brands, which has become the largest wholesaler in the whole wholesale market." Talking about why he changed his business to wholesale outdoor sports clothes and the current business situation, Mr. Zhang, the owner of a large-scale outdoor goods wholesale store in the west of Jinrong Trade City, told the reporter that in the spring of 2007, a friend who loved traveling called to say that they had organized a group of hikers for a field trip, Ask if you can help buy a batch of one size professional outdoor sports clothes. "At that time, I only promised my friends to help me look at the purchase, but I didn't expect it to be a surprise. It let me find another business opportunity in the clothing industry. In fact, to be honest, the operating profit of the jeans wholesale business had become very weak at that time, and I also deeply felt that my business had entered a bottleneck period and was struggling to find the next development outlet. This unexpected help not only helped my friends, but also helped myself. "