Quanzhou Commodity Fair And The Thirteenth China (Jinjiang) International Footwear Expo Held Ceremoniously

Quanzhou commodities fair and the thirteenth China (Jinjiang) International Footwear Expo

The thirteenth cross strait textile and Clothing Fair (short for "Haibo") will be held in Jinjiang, Quanzhou and Shishi in from April 18th to 21st.

From this year, the opening hours of the "shoes Fair" and "Haibo" will be adjusted to April 18th. The opening ceremonies will be held in turn in Jinjiang and Shishi.

Wind and rain thirteen years, eventful and another spring.

In from April 18 to 21, 2011, it was co sponsored by the Fujian Provincial People's government, China Council for the promotion of international trade and China Light Industry Federation.

Held in Jinjiang, the "China Shoes Capital" was held in April 18th. The opening ceremony of the April 18th Quanzhou commodities fair and the thirteenth China (Jinjiang) International Footwear Expo was held in Jinjiang's Maqi city hall.

The theme of this year's shoe Fair is "cultivating excellent exhibition products and boosting industrial upgrading". It focuses on creating excellent products of China's footwear industry, providing platform for overseas and domestic footwear enterprises to demonstrate their strength, catch business opportunities, strengthen cooperation and win mutual benefit, and boost the upgrading and upgrading of the footwear industry in Jinjiang.

The exhibition area is 50 thousand square meters, and 1600 standard booths are set up. The exhibition hall will be divided into three major exhibition areas, namely shoe making, shoe materials and footwear. The exhibition range includes footwear, shoe and auxiliary materials, chemical raw materials, shoe machines, leather machinery, leather products and related research.

Information publications, books, etc.

Highlight international exchanges.

Beginning in 1999

After twelve years of hard work, it has been approved by insiders from home and abroad.

Every year, the proportion of overseas enterprises and merchants who come and attend the exhibition is increasing year by year.

The exhibition hall of this shoe Fair is in short supply, and the 1600 booths are "robbed".

Come from

As well as Hong Kong, Macao, Taiwan and other places exhibitors 87 enterprises more than 500 booths, accounting for 31.7% of the total booth, nearly 1000 overseas professional buyers to participate in the event.

Some of the ambassadors, business counselors and business visiting groups of the United States were invited to participate in the delegation.

This shoe fair attracts many brand enterprises.

And other major footwear brand enterprises will compete with well-known shoe companies at home and abroad, and will focus on the footwear industry brand's connotation and enhance its international influence and competitiveness through special decoration, latest exhibits and technology demonstration.

Highlighting the Hercynian effect.

The development of footwear industry in Jinjiang is closely related to the footwear industry in Taiwan, so as to further promote positive interaction between the two sides of the Straits, strengthen cross-strait economic and trade cooperation, and realize the complementary advantages of industries across the Straits.

Since the first establishment of the Taiwan Pavilion, the shoe Fair has become an important platform for the exchange of footwear industry between the two sides. The Taiwan pavilion has also become one of the most prominent highlights of the shoe fair, attracting much attention.

This shoe Fair will continue to play a good role in Taiwan, and invite Taiwan exhibitors to participate in the exhibition. 60 booths have been confirmed.

As a supporting unit of Shoe Expo, the famous Taiwanese businessmen group of Taiwan footwear industry association and machinery industry association will lead more than 10 well-known shoe machine enterprises to participate in the exhibition.

The Organizing Committee of the Footwear Fair and the China Leather Association and the Taiwan footwear industry association continue to jointly host the fifth cross-strait college student sports shoes design competition, to explore and train outstanding design talents on both sides of the Taiwan Strait, and promote creative designers to enter the field of shoemaking, and further enhance the independent innovation ability in the field of sports shoes.

Highlight projects.

The annual Shoe Expo has become a platform for the development and landing of Jinjiang project.

This shoe Fair is closely related to the development of the "five major campaigns and the beginning of a big opening". We should pay attention to the project to drive efficiency, speed up the introduction of major projects, and strive to enhance the technological innovation capability and core competitiveness of the related industries, so as to inject vitality into the development of traditional industries.

During the exhibition, 50 key projects will be held, including the ribbon cutting ceremony, investment projects and signing ceremony of scientific and technological innovation projects, etc., to facilitate the signing and landing of a number of major investment projects. A series of trade and cultural docking activities will be held, such as the European and American purchasing group, the Jinjiang enterprise docking conference, the chief financial officer Summit Forum, the China footwear industry e-commerce forum, the third Fujian shoes and clothing Summit Forum, the fourth footwear culture animation and creative competition, and so on, so as to give full play to the economic booster of the shoe fair.

Highlight scientific research innovation.

As one of the highlights of every shoe fair, the Museum of science and technology, sponsored by the Jinjiang Municipal Science and Technology Bureau, will be unveiled on the 18 th.

The scientific and technological achievements museum will set up a display area of shoe industry scientific and technological achievements and enterprise innovation products, display the latest scientific research achievements of universities and scientific research institutes, and technological innovation products of Jinjiang footwear enterprises, carry out activities such as experts' on-site achievements promotion, technical consultation, scientific and technological achievements selection and editing, intellectual property advisory services, complimentary intellectual property rights publicity materials, accepting patent infringement complaints, and handling counterfeit patent actions, and take the lead in organizing a number of scientific and technological cooperation projects.

There are two new highlights in this year's Museum of science and technology achievements, namely, the exhibition of shoe design and the online live broadcast of Shoe Expo.

The popular shoe design exhibition is mainly connected to the computer with the new LCD screen, displaying lots of original design works on the spot, attracting the visitors to stop and read and communicate with each other.

On the one hand, the science and Technology Bureau and the search shoe net invite experts from visiting experts, enterprises and other professionals to receive interviews. On the other hand, they are interviewed by the search shoe exhibition.

Live interviews are broadcast live on the Internet in text, pictures and videos.

Boost industrial upgrading

Footwear industry is an important pillar of Jinjiang's national economic development.

(street)

Experienced from scratch, from small to large, from scattered to centralized development process, has entered the stage of pformation and upgrading.

There are more than 3000 production and operation enterprises and 191 thousand and 500 employees. The annual output of 870 million pairs of sports shoes is 40% of the total and 20% of the world. A group of data on footwear industry shows that Jinjiang is the largest production base of tourist sports shoes and one of the most important production bases for world sports shoes.

In 2010, Jinjiang already had 378 manufacturing enterprises above Designated Size, 15 shoe companies with more than ten million yuan in taxes, and 12 shoe companies listed on the market.

Industrial ecology is constantly optimized.

Jinjiang gaze at it.

And so on, on the interactive development of enterprises, we have gradually formed a coordinated production division of social division of labor and independent matching. Enterprises have basically realized the whole process from production to sale without leaving home.

The development of shoemaking industry has also led to the supporting prosperity of the regional shoe material market. Chen Tai, the shoe industry, has now formed two major regional supporting markets, the Chai Tai shoe material market and the Chinese shoe market. Among them, Chen Dai shoe material market has attracted more than 600 businessmen from shoe manufacturers and shoe makers from 4 provinces and more than 30 foreign countries and regions in the world, with an annual turnover exceeding 20 billion yuan.

In order to solve the needs of Jinjiang's key small and medium-sized enterprises and growing enterprises' headquarters, Jinjiang built a business office headquarters office building in Binjiang business district.

And other shoe enterprises will be settled.

This year, Anta, Jordan, precious birds and 31st degree shoes invested two major brand industrial parks in Jinjiang for shoe research and development, OEM processing and so on. They are expected to be put into use in 2-3 years.

Brand effect is widely expanded.

In recent years, shoe companies in Jinjiang have adapted to the needs of market development, and have stepped out of Fujian and even gone abroad to implement brand strategy and enhance market influence.

Through the differentiation of product positioning, hiring spokesperson and marketing conference, enterprises will vigorously expand the brand's external influence.

Since 2004, Jinjiang shoe enterprises have been advertising more than 6 billion 500 million yuan in CCTV and local satellite TV.

Some enterprises have constantly adjusted their marketing strategies. Anta and 31st degree company have become the strategic partners of the Olympic Games and Guangzhou Asian Games through cooperation with top sports events, and the brand appeal is more powerful.

At present, the footwear industry in Jinjiang has won 8 Chinese famous brand products, 5 famous Chinese trademarks, and 1 national export exemption enterprises.

Technical quality is improving.

In order to establish a quality assurance system that meets international standards, the footwear industry in Jinjiang is committed to technological innovation. More than 600 shoemaking enterprises have imported more than 3000 sets of automatic shoe making lines from Italy, Germany, Japan, Taiwan and other countries and regions. More than 250 shoe materials enterprises have more than 500 sets of EVA shoe sole molding machines, and three dimensional scanners, CNC cutting machine and other equipment are also commonly used in footwear enterprises.

Many enterprises focus on independent R & D investment, and all the above scale footwear enterprises are supporting their own research and development institutions. The footwear industry in the city relies on independent research and development to control the footwear industry to produce more than 2000 core technologies, has 189 patents, and the quality stability rate of footwear products reaches 98.2%. In succession, 88 enterprises have passed ISO9000 certification and 108 enterprises have passed ISO14001 certification.

With the international level and even the international advanced level of technology and equipment, Jinjiang also has the right to speak in the formulation of the international standard quality assurance system: Anta has become the Deputy Secretary General of the National Standardization Committee for sports goods, the vice chairman of the national footwear Standardization Technical Committee and the member of the National Garment Standardization Technical Committee.

It has become a gold stamping business card in Jinjiang's economic and trade field.

Merchants gather in Jinjiang every year, and the urban appearance and service function of Jinjiang has been improved and perfected year by year.

In 2010, Jinjiang launched the "urban construction year" and began the "pformation of cities" to build cities.

According to the development idea of "one city in the whole city", Jinjiang will carry out unified planning of 649 square kilometers in the city area, and establish the input mechanism of "government led, market operation, self balancing and rolling development", and introduce the scientific concept of "ecological Jinjiang", "quality first" and "people-oriented" into urban construction, and strive to gradually build Jinjiang into a modern industrial base and coastal garden city suitable for livable businesses.

In 2011, it was also designated as "the year of urban construction management". The municipal government of Jinjiang municipality has chosen 167 projects with a total investment of about 101 billion yuan, including planning and design, group construction, pportation system, environmental renovation, landscape architecture, urban management and so on. It will promote the improvement of urban functions and urban quality through large-scale urban construction, and provide high-quality urban environment for the successful holding of all kinds of economic and trade activities including shoe fair.

The shoe Fair is a platform for the promotion of Jinjiang's cities and a platform for international exchanges. While promoting Jinjiang's urban construction, it also effectively promotes the development of Jinjiang's service industry and the upgrading of its urban taste.

According to incomplete calculations, since 2007, the shoe Fair has brought hundreds of millions of yuan of revenue per year to the accommodation, catering and pportation services in Jinjiang and its surrounding areas. Insiders say that in April, it has become the "golden month" of the third industry in Jinjiang.

In 2011, Jinjiang proposed the implementation of the 5 year surpassing plan for the service industry, striving to achieve a 40% share of GDP in 2015.

In recent years, with the help of the shoe fair, Jinjiang has increased investment in attracting foreign investment. The introduction of the project covers a wide range of fields, including modern warehousing, logistics, information, trade, hotel shopping malls, electronics, clothing, footwear and so on. The world's top 500 enterprises, Hilton International Hotel, signed a contract with 60 million dollars in Jinjiang shoes Binjiang Expo to become the first international high-grade Traders Hotel in Jinjiang.