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CHIC2011: Buyer, Buyer Of Forum

2011/4/1 16:15:00 42

In March 28th, as the nineteenth session.

China International Clothing and Accessories Fair

(CHIC2011) important activities, the CHIC2011 China clothing business forum, which is the theme of "buying into China", is also the highlight of the annual conference of China Fashion Buyer forum and clothing distributors and retailers.

The forum is guided by field work, based on market theory, integrating domestic and foreign experts' operational wisdom, and jointly discussing the hot topic of the industry -- the development trend of "buyer mode" in the domestic apparel market, and guiding the idea of changing the terminal mode of the dealer industry, and innovating the business operation mode of the industry.

It is a grand gathering of the fashion dealers' elite management and management, and is the forefront of dealers' future wind vane.

Du Yuzhou, President of China Textile Industry Association, has said that

fashion

In the industry, buyers are a new special group. They bring the best products of the designers to the most high-end customers. They are the bridge between the brand and the consumers. They are the masters who can influence the fashion trend.

Buyers, as the prevailing market operation mode of international clothing terminals, have developed rapidly in Japan. Therefore, in this forum, the organizers invited two senior Japanese buyers of Shimada Koji and Kamatsu Yasuhiro to study two topics: "the stones from other hills can be used to attack jade, the Japanese model is used for reference", and the "buyer skills sharing - commodity planning techniques".

In China, buyers are refined into two concepts: clothing enterprises, buyers and business buyers.

brand

How to adapt to this trend and guide the fashion buying mobile phone system to "test the water" at the clothing terminal has become one of the needs of the new mode of the industry market.

Considering the changes of China's apparel terminal, the potential brands of China are becoming butterflies and international brands are coming. But the common feature of the two is that the strength of the brand is increasing. This change signal tells us that China's clothing business needs the intervention of buyer's mode.

For this reason, the organizer will also invite Chen Peng, Yao Xiaoyun, Shao Ligang and Zhou same domestic buyer training experts who have long experience in overseas buyers and engage in research on commercial terminal mode in China. Combining theory with practice cases, we will make a multi angle and three-dimensional introduction and experience sharing on the topics of ingenious construction, optimization of profitability, support for retail sales and interpretation of fashion trends.

They will intercept the essence of overseas buyer models such as accurate ordering, merchandise tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main domestic market terminal modes such as domestic clothing agency and trusteeship mode, we should innovate the "Chinese style buyer model" that is suitable for the domestic market, so as to realize the innovative thinking of "buyers integrating into China".

The holding of the China Fashion Buyer forum will surely introduce new thinking patterns for the development of the terminal market of China's clothing market, and launch a speculation on the development of the industry terminal mode.