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Shishi: Highlight Industrial Strength, Smart Layout Of The Future

2011/3/28 10:46:00 57

Shishi Children'S Clothing Brand Marketing Mode

Children's wear

The industry brand line will surely go better and better. This can be felt from the enthusiasm of children's clothing enterprises participating in the current "famous product remittance".

Yesterday, reporters learned from the Shishi Haibo Management Committee that the clothing city "recently held in the city's famous brand clothing sales center".

Famous commodities exchange

"In the activities, more than 40 local enterprises, including seven colorful clouds, Ji Jile, wild leopards, Wang Tsai and Xiao Pi Pi, are among the names of the locals. It is understood that the children's clothing industry's finalists and exhibitors, regardless of the previous investment, planning, or implementation of the program, and market preview, all show the" big hand "of Shishi children's clothing enterprises.

Industry strength should not be underestimated.

According to industry analysis, the overall strength of children's clothing industry now gradually highlighted is actually not easy.

It is learnt that although Shishi children's clothing is bathed in the first spring breeze of reform, it has become the earliest distributing center for children's clothing in the country. However, due to the dispersed management for a long time in the past, the overall strength of the industry has not yet formed.

Until recently, under the dual driving force of policy encouragement and market competition, children's clothing enterprises in our city have continuously aggregated industry strength, established Shishi children's wear industry association, adhered to the road of Baotuan development, made efforts to study and analyze the international economic situation, paid attention to the development trend of international trade, discussed the domestic industry dynamics, carried out the development and popularization of new technologies, new processes, new materials and new products in the children's wear industry, and promoted the industrialization of scientific research achievements.

"Over the past few years, the industry protection mechanism in our industry has been constantly improving, and the local children's clothing industry in Shishi is much more engaged in external exchanges and cooperation. In the past, there were many kinds of professional conferences and activities at home and abroad, and the ultimate goal was to strive to win the overall popularity of Shishi children's clothing and regain the heights of the industry in the national market."

City children's clothing industry association's relevant management personnel told reporters.

According to incomplete statistics, at present, Shishi children's clothing industry produces 2-3 billion pieces of children's clothing annually, and the annual output value and paction volume of related industries reach nearly ten billion yuan, accounting for more than half of the total output value of Shishi clothing industry.

Some market researchers pointed out that for many years, Shishi children's clothing once occupied more than 80% of the market share of children's clothing in the country. Both domestic market and foreign trade export played a decisive role. The Fung Li street, a relatively concentrated local children's clothing enterprise, was also named "China's children's wear town" by the China Textile Industry Association.

How to layout the future

"Layout in the future, we must start from the moment, a series of activities such as Shishi Haibo" is a good platform for us to promote the brand. Frankly speaking, Haibo will bring forth new ideas every year. This is a challenge, but this year we are still confident.

Ji Ji children's clothing management told reporters.

It is understood that every year the Expo is all

Local lion costume

Last year, the children's clothing industry organized more than five children's wear shows at the Expo. Last year, more than 300 Chinese and foreign businessmen in the children's clothing industry were invited to the site of the Expo. Its brand promotion was evident.

It is learnt that in addition to participating in large-scale participation activities, in terms of technological innovation and marketing innovation, Shishi children's clothing industry has also launched an ingenious layout and strategy. It is understood that after analyzing the market demand of domestic children's clothing carefully, Ji Ji's sales mode, such as "one stop shopping" and "zero risk", has been occupying the corresponding share in the fiercely competitive domestic children's clothing market.

except

Marketing mode

With the continuous improvement of social health and environmental awareness, how to actively grasp the trend of low carbon consumption at the level of technological innovation is also the way we have to think about the layout of children's clothing enterprises in our city in the future.

It is reported that Shishi children's clothing industry has greatly improved the design of environmental protection. Many enterprises, YISHION natural fiber and health care fabrics are children's clothing materials. Many new products have been launched and welcomed by the market. According to the analysis of children's wear industry associations, this idea has long penetrated into Shishi children's clothing industry, or will affect the strategic layout of the industry.