Why Does "Fake Foreign Brand" Take Root In China?

As the saying goes, people rely on clothes, horses and saddles, and a distinctive dress can make you stand out among the crowd.

Farewell to "united body"

Of course, some smart businessmen also saw this.

No matter how difficult it is to go up and difficulties in overcoming difficulties, we must not be able to surpass foreign brands and create fake foreign brands. Nowadays, more and more domestic products are registered abroad as trademarks, producing and selling in China, posing as foreign brands, and misleading consumers to make huge profits.

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However, such a judgement will not help solve the problem.

Apart from the psychological factors that people are obsessed with foreign brands, these commercial frauds can take root in China and have a deeper reason.

On the one hand, some domestic products are really not strong enough, or backward in technology, poor performance or poor service.

Especially in these years, some domestic enterprises only ask for low prices, do not seek quality, cut corners or even sell fake products.

From fake liquor to fake medicine, and then to fake milk powder, the news reports of enterprise fraud often appear in newspapers.

In some ways, these "rat droppings" muddle the "porridge" of the Chinese economy.

For consumers who vote with their feet, they will naturally abandon some fake and shoddy domestic products and choose the so-called foreign brands.

On the other hand, in a fickle social atmosphere, it may have been the fear of poverty before, or envy, jealousy and hatred. Everyone wants to get rich quickly, especially in domestic entrepreneurs.

Some people do not want to do product research and development in a solid way, for fear that the speed of "money making" is not fast enough. If we see the premium ability of foreign famous brands, people will think of "bringing ism".

To give an ordinary commodity an exotic name, and to make some gimmick with foreign countries, we can wait for an endless stream of "slaughtered Lambs".

More importantly, people are keen on foreign brands, and they value the cultural heritage behind their centuries.

It is undeniable that these people's recognition of brand is the recognition of their way of life and the recognition of their values.

However, many domestic enterprises are short-sighted, do not pay much attention to brands, and only focus on their interests. In the spirit of "fighting for one gun for another place", they expect to get away with money.

There is nothing to stop people from yearning for a better life.

In the process of chasing, the phenomenon of "fake foreign brands" is also normal.

But I always believe that in the market economy after the "ebb tide", leaving behind must be steadfast and conscientiously doing business and individuals.