CHIC Leather / Fur Exhibition Area: I Look At The World Fashion To See Me.

In the year 12th Five-Year, CHIC2011 mirrors the momentum and strength of China's garment industry upgrading and brand growth.

This exhibition has more than 600 local clothing brands, occupying nearly 80 thousand square meters of exhibition area.

In the new five years of industrial pformation and upgrading, the brand is eager to inject more fresh ideas and resources into the exhibition and develop a wider market channel through professionalism and authority.

For a long time, the leather / fur area of CHIC is showing the pattern of group attack and preparation for cluster. This year is still the case. Haining and Xinji clusters are still the main force.

The exhibition cluster in Haining has increased from 4 to 11 last year, mainly with new brands. "The home of Siqi" is the largest, and the number of exhibitors in Xinji is flat in the past.

It is worth mentioning that some of the more active brands in China's leather fur market and some leading enterprises such as Worcester, Cathay, Shulan and BMG will all appear in CHIC2011.

"I see the world, fashion look at me" put forward the leather fur brand showing a more internationalized fashion atmosphere. The fashion Haining fur fashion conference will still be staged in the 2011 China clothing distribution center. And the leather fur brands such as Beijing yuan long, Hua Si and Yinshan that dance with CHIC all year round will also give the E3 exhibition area a fashionable flavor and vitality because of the concept of "fashionable leather fur".

There are many new brands in the CHIC2011 down garment exhibitors, which are pformed from export processing to domestic brand management. This year, suoott and Jean fitt, who are the first to be exhibited this year, are determined to extract experience and capital from the foreign trade processing sector in 2011, devote themselves to a large part of their own brands, and look forward to understanding the domestic market operation mode through CHIC, establishing new relationships, finding new partners and friends.

2010 the "extreme cold" that had been predicted did not appear. The price of eiderdown also surged from nearly 100 thousand yuan per ton in 2009 to 300 thousand yuan, or 3 times.

Under such internal and external troubles, many down enterprises have been looking for new opportunities. The trend of "fashion" and "differentiation" has become a trend.

The icy down jacket is the first to advocate the new concept of "moderate fashion". As a brand of Bosideng, it has the background of professional family and the positioning of youth fashion.

The rise of the fashions of down fashions has finally made this fashionable category, once known as "seasonal clothing", free itself from the idea of "laziness" and "down to the sky", and the down fashionize has also made a better interpretation of the professional subdivision of the down garment market.