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Who "Seconds" Left My Baby? Shop Behind The Scenes Operation Cheat Flow

2011/3/2 13:49:00 124

Baby Shop Behind The Scenes

Half price gold bars and Ipad, ninety percent off tickets...

These ultra low price Internet products attract tens of millions of people to grab at the same time, but often blink is finished, and even their own grab page has not yet opened, it has shown robbed empty.


In recent years, "spike"

Shopping

In recent years, heat has sprung up on the Internet.

Many consumers question: why can't we ever grab it? Who actually grabbed those cheap products? Were they snapped up by normal means?


Snapping "spike" to attract eyeball "spike" first appeared in online games, which means solving opponents in a short time.

In network auction, the seller sells some super low price goods. All buyers rush to purchase at the same time, usually only one or two seconds.


Last November 11th, Taobao launched the "singles day" 50 percent off "spike".

Promotion

A total of 21 million buyers were attracted, with a daily turnover of 936 million yuan.

Liu Peng (alias), who opened the online shop of "Ai Ni dress" in Taobao, doubled its turnover on that day.


Later, Liu Peng was in his own "Ai Ni".

Women's wear

Online shop did a "spike" campaign.

He announced the "spike" notice a week in advance. Within 1 days, the price of each pair of 159 yuan trousers was 98 yuan.

On that day, the women's trousers sold nearly 300, which is Liu Peng's sales volume several times a day.

Since then, "Ai Ni dress" shop often flashes "spike" two characters.


Liu Peng revealed that website promotion is usually based on the number of clicks.

Under normal circumstances, the price of one click is over 0.2 yuan, and it reaches more than ten yuan.

Although every time we launch "spike" activities, we need to pay 2000 yuan to the website, but "spike" activities can save a lot of promotional fees for online stores.

In such a short time, such a high volume of browsing is hard to spend.


The success of "spike" is very small. Liu Ying, a pseudonym of tobacco companies in Chongqing Fuling District, is a senior "second passenger". She takes an average of 20 times of "spike" activities every month.

Her main idea is: using the speed of 4M computer, you can guarantee to screen the screen in 1 seconds; sit in front of the computer 5 minutes ahead of time to ensure the first time to spike.


But Liu Ying recently found that his success rate is very small, often his own grab page has not yet opened it has been robbed empty.

She began to question: who are the people who kill "baby" by "spike"? Why are they so fast?


"No need for" spike killer "and" professional second passenger ", you can only watch other people's bustle.

According to the insider, the principle of "spike killer" is to simulate the manual operation of Taobao net, pat and other online shop orders. By setting the "spike" time, clicking frequency and order information in advance, the whole process can be completed at milliseconds, which is faster than that of netizens.


At the same time, the emergence of the "spike killer" has generated a large number of online "professional second passengers", providing charges for "generation seconds" (helping others "spike") services, and many times they need to use the "kill kill" software and internal news to shoot successfully, the charging standard is 10 yuan to 30 yuan per piece.


Shopping "spike" Lost Fairness reporter investigation also found that some shop behind the scenes operation, so that users can not "spike" suspected of cheating the network "traffic".


Liu Peng frankly, "spike" shopping just appeared, many businesses do give profits to customers, but now more and more "aliasing".

At present, many businesses first raise prices, then engage in "spike" activities, or declare "spike" activities, but arrange shop assistants secretly to manipulate, so that "spike" can not be carried out.


Insiders revealed that in order to improve the browsing volume, online merchants released advance notice of "spike" to attract eyeballs.

When the system is running properly, the "spike" campaign is also concluded.

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Cautious "spike" is a risk. Although it costs a lot of money to make the "second generation shop" help to grab the desired merchandise, reporters understand that according to the "spike" team's task flow, customers need to provide their own account number, login password, and some even need to pay the password, which implies a hidden danger.


A customer named "Tianya neighbour" was posted on the forum. She was looking for a "spike" team. Her account was suddenly abnormal, and she bought a lot of strange things, and the recipients were not her.

"The account information must have been leaked."

She said.


At the same time, an industry insider said that although the "downkill" software that was downloaded online only needed 60 yuan registration fee to activate, most of the software was installed Trojan horse program, and the risk was very large.


There is a blank in the supervision of "spike". A staff member named Hu, who is responsible for the "spike" campaign, introduces that there are two kinds of "spike" activities in the Taobao network: one is the Taobao network, which will eliminate the "spike killer" at this time.

The other is organized by the shop itself, which is entirely the market behavior of the merchants themselves. Taobao can not carry out any supervision.


Yu Jun, director of the Complaints Department of Chongqing Consumer Association, said that "spike marketing" has just been on the rise, and its supervision is basically blank.

Although the use of "spike killer" infringes on the fair trading rights of customers, it is very difficult to identify the users and collect evidence at the moment, which also increases the difficulty of supervision.


Experts remind that "spike" as a new marketing mode, lack of information pparency mechanism, if long-term lack of effective supervision of the third party, will have a greater negative impact on the entire e-commerce, the parties concerned should pay attention to it.

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