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Show Fujian'S High-End Brand Image &Nbsp; Zhou Weave Men'S Wear To Enter CHIC

2011/2/23 10:51:00 105

After two years of jumping into the ranks of China's first line men's clothing brands, this week, Zhou will again exert its strength to make a new appearance in the nineteenth China International Garment, which will be held in Beijing next month.

exposition

(CHIC) this is the first time that Zhou textile has made appearances at such a large-scale international fashion show. It should not only show its brand new image and strength, let the world know Zhou Jie, but also show the image of Fujian's high-end brand, so that people can have a brand new recognition of Min Pai clothing.

China International Garment Fair is the largest, the highest standard and the most extensive annual event in the industry. The exhibition has gathered the best fashion brands, top fashion designers and fashion culture all over the world, especially in the Asia Pacific region.

This week, as a rare brand of men's clothing in Fujian Province, Zhou weaving has further subverted the "Prejudice" of the Fujian style clothing.

Chen Liangsheng, director of marketing, said CHIC

Zhou weave

Not blindly follow suit, is the result of careful consideration by the company's top management.

Zhou men's clothing has been built since 1991. After 20 years of ups and downs, it enjoys a high reputation in the field of trousers industry.

Since 2009, the global economy has been in financial crisis.

Raw and auxiliary materials

In the predicament of soaring prices and rising staff costs, Zhou textile made the best of its strength, launched its brand strategy, upgraded its brand, management and marketing, and made every effort to create a new "100 store project". It established the concept and development strategy of "first-class quality, luxury enjoyment, three line price, classic experience", and the momentum of development was very rapid.

At present, Zhou men's wear has set up shop counters and terminal flagship stores in more than 20 provinces, autonomous regions and municipalities directly under the central government, and has opened more than 300 new stores and stores in two years.

The purpose of this week's exhibition is very clear, that is to test and improve Zhou brand.

According to Chen Liangsheng's words, this exhibition will strive to jump out of the old development ideas, stand on a national and even global platform to view the development of enterprises, establish a window for external exchanges, and effectively test and promote the brand.

In this exhibition, the Zhou weaving design team is striving to be perfect in terms of design inspiration and edition development. It has launched a series of innovative products, with a large selection of imported fabrics and new materials on the fabric materials. The new version design will be more suitable for the modern urban men's physical characteristics, and strive to combine the international fashion with the unique elements of Zhou fabrics, so that the products are not only full of fashion sense but also ingenious.

It is believed that this week will surely bring CHIC a visual feast. Viewers can clearly capture the fashion trend of the 2012 World Men's clothing through the products woven by Zhou.