D NIM (Denim) Shows The Art Of Cowboy'S "Cool".

D NIM (Denim), a professional cowboy brand, was born in the Losangeles group.

The brand takes the concept of urban exquisite cowboy life as the concept, and is committed to guiding cowboy fashion.

Its commercial and leisure products targeting Cowboys cater to the pursuit of the mature urban population. It combines maturity and classic, young and fashionable, and sells well in many countries such as the United States, Japan, Korea and other countries. In the United States alone, the sales of jeans are as high as more than 100000 pieces per month.

To vigorously expand the domestic urban cowboy market, Tianyan clothing bought D 'NIM Cowboy brand and introduced it into China.

Chen Wen, director of Tianyan planning and design, said Tianyan clothing will continue to extend its original brand culture, that is, raising the jeans to the fashion angle, inheriting the spirit of upward, pioneering and enterprising, so that the public can also enjoy the feeling of stars and art.

At present, the domestic jeans market has solidified some characteristics of the cowboy itself, while the professional market is still at the wholesale level, lacking taste.

D 'NIM brand must realize the perfect combination of the two, pay attention to the matching of elements, and promote the concept of "denim professional shop" to the whole country.

As the head of the product, Chen said that he will take the brand construction from three aspects, namely brand planning, product planning and design management, identify product positioning, constantly improve process control, and strengthen team management, professional management and business management.

He believed that making a brand should not only have high quality products and broad market share, but also need to show the brand culture, make the most basic things solid, ensure that the design, production, promotion and marketing on the same platform can not be too large for each other.

Li Zhirong, product design Minister of Tian Yan, and Lin Binghao, the water washing engineer, all come from Korea. Two people have nearly 15 years of professional experience.

Li Zhirong believes that designers' creativity and the concept of investment are very important. Designers need to have original thinking, and technicians should pay close attention to market changes and investigate the market. These will play a key role in the development of enterprises.

D 'NIM brand is still in its growth stage, but from Tianyan's product design team, it has clearly conveyed the future direction of D' NIM.

It is revealed that Tianyan plans to open 50 cowboy stores in Shandong Province in 2011, with 1000 stores in the country, and will invest 100 million yuan to build 5 million production plants.

In 2012, they will appear at the CHIC exhibition.

"People of our age have a special feeling for cowboys. If one day they recognize D NIM when they see jeans, then we will succeed."

Li Yanhao, the chairman of the company, is very easy-going, and his deep words reveal the feelings and expectations of the brand.