External Environment And Marketing Of Jewelry Store

The external environment of the ball jewellery shop is also the "hardware" part in the jewelry marketing process, and its external environment plays a decisive role in the success or failure of marketing.

Geographical location and marketing of L and jewellery shops

The location of jewelry store is closely related to marketing.

Many jewelers set up jewelry stores in the central and busy sections of some cities. This not only increases the flow of the shops, but also more importantly, the downtown streets and busy roads can highlight the noble image of jewelry and cater to the status of jewelry in the minds of consumers and increase the reputation of the store, such as Wangfujing in Beijing, Binjiang Road in Tianjin, Nanjing road in Shanghai, and so on.

For jewelry store marketing, businessmen must pay attention to the choice of store location.

Store locations are located on the basis of the terrain, choose places with high visibility, try to be on the street, and if possible, choose two or three facing street junctions to improve visibility.

At the same time, the convenience of the surrounding traffic and communication conditions has an important influence on the flow of consumers, the frequency of the shopping and the density of the passenger flow.

2. Decoration and marketing of jewelry shop facade

Facade decorations (or signs) are used to identify stores.

(1) attract consumers' attention and interest: some new and unique forms of art and image of Fu Tai, enhance the cultural quality of the signs, quickly seize the vision of consumers, give people the enjoyment of beauty, arouse their strong interest and rich imagination.

(2) conducive to memory, easy to spread: some unique design, easy to read and easy to remember signs can give consumers a deep impression, widely spread among consumers, playing the role of commercial advertising.

3. The surroundings and marketing of jewelry store

The surroundings of jewelry shops can affect consumers' identification of the shopping environment, and may also affect the convenience of consumers shopping.

Jewelry stores also have the same characteristics of other types of stores, if the shops selling jewelry are relatively concentrated.

They can interact with each other and interact with each other.

Climate.

A scale effect will play a certain role in promoting the marketing of jewelry.

For example, jewellery street, jewelry city and jewelry trading center in some cities consider the scale effect in this area.

The external environment of jewelry stores is the primary environment of jewelry stores, which directly affects their flow, consumption habits, consumption culture and income level.