The 99Th Shanghai Footwear Expo: Continue To Write The Legend Of "China Market"

The breathtaking Shanghai World Expo has brought people less and less passion, The 99th China Shoes&Leather Goods Fair and Matchmaking exhibition of "famous stores" It will also set sail in Shanghai from June 1 to 3, 2011, with a view to bringing people new surprises. This exhibition draws on the rich experience of previous exhibitions, combines the current political, economic, international and domestic new situations, adheres to the purpose of keeping pace with the times, and is positioned as "win-win for manufacturers, all for Chinese market ”We will join hands with world-famous shoe and leather goods brands, designers and distributors to create a shoe and bag feast integrating the latest technology, trend and fashion design in this charming city of Shanghai. At the same time, we will build a high-quality and efficient communication platform for manufacturers and distributors based on China's shoe industry and leather goods market, and promote win-win cooperation between manufacturers.

It is understood that the 99th China Footwear · Leather Goods Fair and "Famous Stores" Matchmaking Exhibition in 2011 was specially supported by the Ministry of Commerce of the People's Republic of China, hosted by the China Department Store Commercial Association, and hosted by Shanghai Baicheng Business Service Co., Ltd.

　 Seeking cooperation from a win-win perspective

It has always been a knotty topic among manufacturers whether "customers bully merchants" or "merchants bully merchants". Today, both customers and merchants are becoming stronger. How will both sides eliminate their feelings and live in harmony?

Since ancient times, China has paid attention to "matching families", but the standard of "matching families" in the new era seems to be no longer conclusive. How should manufacturers marry when each has its own advantages?

On the one hand, Saturday, PEAK, Yierkang and other local national brands have gone through a period of accumulation and channel expansion, ushering in a new round of transformation. Many listed shoe enterprises are seizing stores and enclaves at the terminal with the help of capital. The "returnee national brands" represented by Dongguan rely on international information channels, relatively mature independent design, research and development The complete industry chain and world-class supporting services have returned to China in a strong way, and mature "foreign brands" such as Italy, Spain and Portugal are confident and powerful when entering the Chinese market; On the other hand, department stores have gradually become the mainstream of consumption, occupying the middle and high end of the consumption pyramid. Through continuous exploration and improvement, China Chain Shoes City has become an excellent platform for local second and third tier brands to seize the market.

Their respective advantages are very obvious, but the connection between brands and domestic mainstream shopping malls, China Chain Shoes City and other channels is not satisfactory. Brands complain about the high threshold and high cost of shopping malls, while channel operators "dislike" some brand images and lack of popularity. It is necessary to build a platform to enhance the in-depth communication between brands and manufacturers.

It coincides with China's entry into the critical period of deepening reform and opening up and accelerating the transformation of economic development mode. Under the advocacy of the country's adherence to expanding domestic demand, the 99th China Shoes Industry? The leather goods fair and the docking exhibition of "famous brands and stores" stand in the win-win position of manufacturers, and build a new platform for global brands and domestic distributors to "exchange, learn, and cooperate", so that all brands can further improve the core competitiveness of the industry and jointly shoulder the strategic task of expanding domestic demand, driven by domestic retail aircraft carriers.

　 Many highlights flash frequently

Since its establishment, China Shoes · Leather Goods Fair has witnessed the glory and decline of China's shoes and leather goods market. It has always kept growing with the industry, complied with the trend of the times and the trend of economic development, and has developed into the only display of finished shoes and leather goods in China, integrating department stores, large retail shoe stores The professional shoe exhibition with high-quality channel merchants and other professional visitors to match the effectiveness of the docking, strengthen the concept of "integration" and "brand", and be independent of the industry segment with more accurate services.

Standing at a new historical node, in-depth analysis of the current and future economic development trend, the 99th China Shoes Industry? The leather goods fair creatively created some new highlights different from previous shoe and leather goods fairs.

1、 Precise positioning to create the first exhibition in the industry. The biggest highlight of this exhibition is its positioning. In order to meet the arrival of the era of service economy, integration and capitalization operation, the 99th China Shoes Industry Exhibition in 2011 will be held in the era of rapid rise of China? The leather goods fair took advantage of the trend to set up the banner of "win-win for manufacturers, all for the Chinese market". The design fully reflects the channel docking, product research and development, resource integration, brand communication, investment attraction, and the characteristics and current needs of the whole industry. We have done meticulous and solid work in the composition of exhibitors, audience invitation, publicity, media partners, and selection of exhibition partners. In terms of scale and specification, it can be called the first exhibition in China's shoe industry. It is expected that the number and quality of exhibitors this year will exceed those in the past. There will be more than 1000 department store distributors, more than 300 professional visitors of representative chain shoe stores, and more than 10000 national outstanding agents and retailers, striving to meet the different needs of enterprises in different development periods.

2、 Based in China and radiating all over the world. The consumption potential of the Chinese market is being stimulated. China is becoming a "world mineral". The Chinese shoe market is also becoming the main battlefield for some "foreign brands" and local brands to participate in international competition. This exhibition is based on the domestic market of China, including famous brands all over the world, mainly finished shoes and leather goods from Italy, Spain, Japan, France, Portugal, Taiwan, Hong Kong, Macao and other places, as well as Fujian, Guangdong, Zhejiang, Sichuan, Chongqing and other provinces.

3、 It has various forms and the greatest value. In addition to professional boutique exhibitions, this exhibition also organized a department store investment attraction conference, China Retail Chain Shoe City Council, China Shoe Industry Retail Summit Forum, Chinese and foreign designers theme salon, gorgeous? A series of activities, such as the 2011 autumn and winter trend new product press conference and exclusive data release, will strive to ensure that exhibitors maximize their product promotion efforts, business cooperation opportunities, brand publicity effects and information exchange scope.

4、 Give play to the power of the organization. This exhibition is specially supported by the Ministry of Commerce of the People's Republic of China. The sponsor of the exhibition, China Department Store Business Association, has more than 3000 department store members and more than 1000 local industry associations and chambers of commerce. At the same time, this exhibition has also been awarded by the Council of China Retail Chain Shoes City, Taiwan Resources International Co., Ltd., Taiwan Shoes Association, the Italian Foreign Trade Commission, the Economic and Commercial Office of the Spanish Consulate General in Shanghai, the German Retail Business Association, etc. {page_break}

Invitational Camping

The 99th China Shoe Industry? As soon as the investment promotion information of the leather goods exposition and "famous stores" docking exhibition was sent out, it was highly concerned by domestic and foreign footwear and leather goods enterprises, department stores, shoe cities, and various associations.

A thin leather shoes MissSofi、 Margaret, Laoniupi, Lu Bao, Yiquan, Xinqiao, Yuhua and other Taiwanese enterprises actively participated in the last exhibition because of the good results; The principals of Guangzhou GOLDEN PARTY, Qisheng and other well-known brands said that they chose the 99th China Shoes Industry? The leather goods fair is a good view of the powerful channel resources behind it. Shopping malls, retail chain shoe stores, excellent agents and strong retailers are the most urgently needed partners of Guangdong shoe enterprises. With the increasing cost pressure and competition, Guangzhou shoe enterprises realized that they should break through the tradition and further strengthen channel expansion from "internal training" - focusing on products and management to "internal and external training".

Shoes and leather goods enterprises in Wenzhou, Jinjiang and Chengdu hope to learn more high-end brands and more advanced design and R&D concepts with the help of the 99th China Footwear · Leather Goods Expo. At the same time, it has carried out in-depth communication and cooperation with well-known domestic department stores and China's retail chain shoe city to realize resource exchange and complementary advantages.

The famous Portuguese footwear brand TATUAGGI, American BASEMAN casual shoes, Italian famous products Wanliweide, ENRICOCOVERI and CERRETANI, French brand CARVEN leather goods, Spanish famous shoe brand HISPANITAS and leather goods brand balenciaga, Japanese luggage brand Echolac, etc. also continue to be the same as the 99th Chinese footwear industry? The leather goods fair signed a cooperation agreement. It is reported that these brands have already enjoyed high popularity abroad and many sales outlets around the world. This time, we apply for the exhibition to gradually enter the Chinese market through this exhibition. Among them, the Japanese luggage brand Echolac once had the first sales volume in Asia and enjoyed a long reputation in Europe.

In addition, the Economic and Commercial Department of the Consulate General of Spain in Shanghai also sent Isabel, a commercial commissioner, to communicate with the person in charge of the organizing committee of the "99th Shoe Expo" for many times, hoping to introduce more Spanish brands into China with the help of this platform to expand the mainland market. International organizations such as the Italian Foreign Trade Commission and the German Retail Business Association also made comments on the 99th China's footwear industry? The leather goods fair has shown great importance.