Hangzhou Xiaoshan Xintang Feather And Down Must Rejoin The "Dominant Power" Of The Domestic Down Industry.

Xintang feather and down enterprises begin to layout the whole country.

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Sun Li, the victorious feather and down chairman, extended the independent feather home textile brand "Si Norman" to the five major TV shopping programs in China.

"Our best recent TV shopping record is 1 million 50 thousand sales in 30 minutes."

In the next three years, the sales of victory down on TV shopping platform will exceed 1 hundred million.

There is also Xing long down "master" Xu Miao Xiang, 3000 yuan started, galloping feather feather industry for more than 30 years, and the largest domestic textile enterprise Ordos brand grafting cooperation, the establishment of Ordos home textiles.

At present,

However, behind the layout of the national market is the pformation of Xintang down itself.

As a massive industrial economy in Zhejiang Province, the traditional industries of Xintang down began to face the challenge of real competitiveness.

Chen Zhaoxian, chairman of Zhejiang Tianxiang group, said that as coastal areas, the labor cost advantage is decreasing, and the competitiveness of Xintang's down industry is decreasing.

"Good luck," said Xu Jia Xing, "five years ago, Xintang was able to grasp the price of feather and feather in the whole country, and had the leading role in the national feather and feather industry.

But now, the core of many enterprises is shifting. "

And the most direct point is that Xintang feather and down enterprises are gradually moving towards the high-end industry, and from the down feather processing to the national down home textile market, such as Tianxiang group's down home textile products have successfully entered the domestic high-end hotel industry, and the "million yuan" feather and down of the booming feather down has been recognized by the market and swept the whole country.

In addition, while shifting the production base to the central and western parts of the country, the Xintang down enterprises focus more on the establishment of the national headquarters in Xiaoshan, and plan for a new round of R & D, design and sales.

Xintang eiderdown must redouble the domestic "dominant power".

Yao Xiaoman, Secretary General of China down industry association, said that China's feather and down account for more than 70% of the global down market.

Xintang is one of the three "down towns in China". Its feather and feather raw materials account for 1/3 of the national export market, and the down products account for 1/4 of the country's total.

"Xintang down has great influence in China."

It is understood that in 2010, Xintang's down industry is expected to exceed 10 billion yuan mark and become another "billion industry" in Xiaoshan.

However, it is an indisputable fact that the relative competitiveness of Xintang's development of the down industry is decreasing. Whether Xintang can redouble its "dominant power" in the domestic down industry, Xintang down entrepreneurs have talked about integration and joint issues many times.

Recently, a plan of action for the development of Xintang's down industry gathering is being planned, which coincides with the idea of "integration" of down entrepreneurs.

Qian Lianghong, deputy director of industry in Xintang, Xiaoshan, said the development plan was mainly aimed at planning five centers in Xintang to play an important role in the whole country.

The five centers include the clothing and clothing home textile center, the feather and down trading center based on the feather and down, the feather and down exhibition center mainly based on the Liu Qiao group, the feather and down research center based on Tianxiang North Swan, and a down building headquarters on the Yao River Bank of Xintang, which becomes the information center and reception center for feather and down.

It is understood that the clothing and apparel home textile center is expected to officially bid before January 2011.

The core Tianxiang group of the down research and development center is planning a post doctoral research station, and invites domestic experts to jointly develop the technology of "down fiber", which has revolutionary significance for China's down industry.

Qian Lianghong said that after the successful implementation of the five centers, Xintang will integrate the resource advantages of Xintang's eiderdown to form an industry "fists" with important influence in China.

In addition, Xintang will also play a role in the standardization of down products and the integration of Xintang down brands.

Han Baohong, chairman of Xiaoshan Xintang feather and down, is also the head of the Straits R & D center and the head of a down Biotech Corp in Nanjing.

Recently, he is preparing to build a 2000 mu down and sports brand clothing production base in Henan, bringing in 10 famous sports brands, such as Adidas, Nike and Lining.

"When the base is put into production, it can bring 5 billion yuan of sales to Zhongyu every year." and at present, the annual sales of Zhongyu feather is about 300 million yuan. After five years, Zhongyu will grow from a hundred billion yuan into a billion enterprises. Han Baohong said that before the Spring Festival of 2011, the production base of nearly 500 mu will be built, and the rest will be officially started next year.