Brief Analysis Of Economic Operation Of Textile And Garment Specialized Market In The Three Quarter

In the three quarter of 2010,

Market turnover steadily increased

In the three quarter of 2010, the total turnover of 27 units (including 126 individual markets) focused by the circulation branch reached 82 billion 754 million yuan.

Driven by the growth of international and domestic market demand, some domestic and foreign sales orders have significantly increased, and the trend of market warming is obvious. On the whole, market pactions are showing signs of rising volume and price.

In the three quarter of the season, the listing of autumn and winter clothing products led to a rise in market turnover.

Monitoring showed that the turnover of 23 units in the same period, that is, the market of monitoring system in 2009, including 122 single market, increased by 9.13% over the same period.

Compared with other regions, the volume of pactions in the three quarter of the northeast region increased significantly, the year-on-year growth rate reached 14.89%, and the eastern region was 12.27%.

In terms of fabric, monitoring data show that sales of cotton spinning and chemical fiber fabrics increased a lot, up to 20.52% and 6.2% respectively, and the rise in cotton prices was one of the reasons for the increase in the volume of cotton textile fabrics.

Home textiles products have maintained a relatively high growth rate.

The turnover of bedding and curtain fabric products increased by 45.36% and 22.55% respectively over the same period.

Clothing products in the three quarter increased year-on-year, men's wear, children's wear, underwear and sweater increased by more than 10% year-on-year, women's clothing paction volume grew 3.9%, relatively small.

Affected by the rising prices of raw materials and other factors, the wholesale price of clothing products has increased in the third quarter. According to the market research of circulation branch, the price increase of single garments is between 5~20 yuan.

E-commerce pactions steadily rising

Monitoring data show that 7 major monitoring units (including 38 markets, including Liaoning's West willow clothing market, Wujiang China Eastern Silk Market and Chongqing Chaotianmen market cluster three large scale market.

The total number of e-commerce pactions reached 2 billion 371 million yuan, accounting for 13.41% of the total volume of pactions in the corresponding market.

In some markets, e-commerce turnover increased by about 40% in 2010.

Average market opening rate rose slightly

According to the monitoring data of 24 units, the average market opening rate in the three quarter was 92.54%, the growth rate was 3.08%, an increase of 0.84% over the same period.

In the three quarter, the market has gradually shifted from the off-season to the peak season, and the business operation has gradually shifted to the right track. In recent years, the market has gradually adjusted the positioning of the business by adjusting the category of business and the form of business management. Its effect has been gradually reflected. At the same time, the gradual improvement of the market environment has promoted the year-on-year growth of the average market opening rate from all aspects.

The number of registered companies continues to increase.

Monitoring data showed that as of the end of August 2010, the number of merchants registered in 19 units was 12831, compared with 6~8 in 2009, an increase of 454, an increase of 16.43% over the same period.

In the three quarter of 2010, the proportion of registered companies in 11 markets accounted for the total number of operating households, compared with 6~8 in 2009, an increase of 10.81%.

New market grab gold, nine silver ten business opportunities

According to incomplete statistics of Circulation Association of China Textile Industry Association, there were 26 new textile and garment market in the third quarter of 2010, including 14 newly built markets and 13 newly opened markets. The total investment in the new market reached 34 billion 280 million yuan, of which the total investment in the new construction market was 23 billion 500 million yuan, and the total investment in the new opening market was 9 billion 580 million yuan. The total construction area increased by 22 million 924 thousand and 900 square meters, of which the total construction area of the new construction market was 20 million 699 thousand and 900 square meters, and the total opening area of the new opening market was 2 million 225 thousand square meters.

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The third quarter coincided with the golden nine silver ten, and many new markets chose to open at this time. Therefore, in the third quarter of the new market monitoring range, 48.15% was the new opening market.

In addition, under the influence of government regulation policies and the soaring cost of first tier cities, investment enthusiasm of Beijing, Shanghai, Shenzhen, Guangzhou and other first tier cities and hot cities has gradually slowed down. The trend of developers fighting for the two or three tier cities has become clearer, and the land reserve volume of key areas has been increased.

Therefore, the new construction market has a construction area of 20 million 699 thousand and 900 square meters, accounting for 90.29% of the total in the third quarter.

The new market shifts from first tier cities to two or three tier cities.

In the new market, the total market in the eastern region is 14, accounting for 51.85% of the total market volume, the largest proportion in the eastern region, 7 in the central region, 25.93% in the central region, 4 in the northeast, 14.81% in the northeast, and 2 in the western region, accounting for 7.41%.

In the third quarter of 2010, except for 2 projects in Beijing, the new market was concentrated in two or three provinces and cities, including Shenyang, Handan, Haining, Dezhou and Lianyungang.

At present, many real estate developers are buying land layout in two or three tier cities, and these cities are also becoming the most active real estate market in the near future.

But in order to seize the territory in the two or three tier cities, some developers often buy land first, then consider how to develop, fund and staffing.

This will become an incentive for a lot of hoarding in the future. It will also be a severe test for the developers' capital chain and management capability.

The comprehensive market is in the leading position in terms of investment and construction area.

In the third quarter of 2010, the clothing market accounted for 16, accounting for 59.26%, the total market was 5, accounting for 18.52% of the total new market, 3 of the surface accessories market, accounting for 11.11%, while 2 of the home textile market accounted for 7.41%, and the textile machinery market 1, accounting for 3.70%.

The comprehensive market integrates textile, clothing and other industries, providing large scale comprehensive logistics platform for purchasing, exhibition, e-commerce, warehousing, distribution, testing and other functions and supporting services.

Therefore, the investment volume and the market floor area are much larger than those of other types of markets, and the proportion of the comprehensive market in investment and construction area is larger than that of other markets.

The total investment amounted to 17 billion 500 million yuan, accounting for 51.05% of the total investment in the new market.

In other markets, the total investment in clothing market reached 12 billion 520 million yuan, accounting for 36.52%, the total investment in fabric market accounted for 11.38%, the home textile market accounted for 0.47% of total investment, and the total investment in textile machinery market accounted for 0.58%.

In terms of building area, the total area of the comprehensive market is 19 million 183 thousand and 300 square meters, accounting for 83.69%. In other markets, the total market area of the clothing market is 2 million 506 thousand and 600 square meters, accounting for 10.93%, the total market area of the fabric market is 4.84%, the home textile market occupies 0.28% of the total construction area, and the total construction area of the textile machinery market is 0.26%.

Accelerate the pace of brand building

Businesses should pay attention to brand cultivation and their own channels.

A number of brand hosting companies and brand operation companies have emerged in the specialized market. The company operates a number of brands with differentiated positioning, and establishes a stable, benign operation monopoly terminal within the designated area, and continuously exports the brand culture in the operation and operation, thereby enhancing the brand's share in the market, enhancing the brand image and winning the profits of the franchisee.

As a brand name, only by selling the tentacles to the forefront of the market can we get accurate and timely market information.

As a result, many brands in the professional market have put forward a flat channel to enhance their self control ability to channel, and to control the competitiveness and competitiveness of future marketing channels through a smaller scale investment.

The increase of retail share has prompted the market to attach importance to after-sales service.

The increase in retail share has prompted the market to pay more attention to service awareness for end users.

The retail proportion of Saint name international fashion city in Chongqing Chaotianmen market cluster has been far more than 50%. It is also a market that started to fully implement the "advance compensation system". All consumers are not satisfied with the clothes purchased, without any reason, they can return them free within one day or three days.

Pay attention to the brand influence of regional market.

Yu faction fine clothing city of Chongqing Chaotianmen market cluster is strongly supported by the government, and Chongqing women's clothing enterprises have actively participated in the construction. More than 300 women's clothing brands have been introduced into Chongqing.

The clothing city has set up a strict hardware access system, and has carried out a strict examination of the factory standards and production line levels of every enterprise, so as to push the enterprises to gradually get rid of the small-scale, substitute processing and workshop mode of production, and enter the brand new development stage of independent brand, independent design and standardized production.

In the market, 81 garment enterprises have invested and built factories in Taiwan Industrial Park in Chongqing. At the same time, with the annual Chongqing dress Festival, Chongqing has made strong efforts to build regional brands and launch Chongqing style clothing.

Mature market attaches importance to brand planning, and high quality products are available.

The specialized market gradually focuses on the function of brand incubation and promotion, explores the pformation and upgrading of the market, and strives to create a favorable space and a win-win relationship from the market to the common progress of business operators.

This year, Beijing Ya Po Road Tianya building and Guangzhou white horse clothing market, which belong to the leader in the industry, are not satisfied with the current achievements. They have made use of the opportunity of floor decoration and renovation so that they can become a breakthrough point to comprehensively upgrade the market brand.

Tianya mansion is repacked in the 7 level boutique shoe area in August 18th to greet overseas buyers with a new look.

After the pformation, there were a total of 39 merchants in the shoe area, from the original small business to the brand development, from the original leather shoes and other messy operations to the middle and high grade leather shoes.

In the past 5 years, Guangzhou Baima clothing market Co., Ltd. has arranged nearly 10 million yuan of funds for hardware pformation, replanning the location of each floor, and developing the "shopping malls" of the environment with a comfortable environment.

In the pformation of the third floor, the market also complied with the development trend of wholesale and retail business, and added 12 fitting rooms.

At the same time, Baima market carries out hierarchical household management for business operators, supports brands that build up network system in the whole country, and eliminates some fried shops and businesses lacking strength, trying to build into brand incubation bases.

Trade and tourism drive market sentiment.

Through the development of "travel to promote business, take business with business", take the local mature professional market as the core, actively carry out shopping tourism, pay more attention to the tourism destination market expansion, and enhance the tourist ability of shopping tour.

According to the statistics of tourist center of Changshu clothing city, the number of visitors to Changshu garment city increased by 60% in 2010, and more than 2 million tourists per year.

From the earliest "Sunday to Changshu to buy clothes", to Changshu clothing city has become the third country in the country and the first national 4A level shopping tourist area in Jiangsu. This change clearly depicts a track of integration of tourism and Commerce in Changshu.

Yiwu international trade city takes a ride from World Expo, Shanghai, and receives tourists from World Expo to Yiwu.

"Wonderful World Expo to see Shanghai and global sourcing to Yiwu" has become the slogan of Yiwu people.

Aiming at World Expo, the International Trade City opened up the shopping and tourism specialty street, the import commodity Museum, the production enterprise direct selling center and other shopping tourism areas and the more than 5000 "recommended places for shopping tourism".

Meanwhile, during the National Day holiday, the Jimo clothing market has also become a new bright spot on the National Day Shandong tourism route. As of October 3rd, the turnover of Jimo garment market reached 320 million yuan, and the number of daily listing reached 200 thousand.