Purchasing Strategies For Fashion Buyers

　　 Fashion buyer Of Procurement strategy

Retail industry has been recognized as one of the most dynamic industries in the business and academia in recent years. Some scholars call it "retail king". Retailers have more initiative in bargaining with wholesalers and manufacturers at the upstream, because they have mastered the terminals sold and are most close to consumers. However, for individual retailers, the sense of crisis can not be lost. Because the threshold of joining the retail industry is very low, and the competition within the retail industry has also reached the level of white hot, we have no shortage of examples of retailers failure. Therefore, it is a priority for retailers to improve their management level.

An important link in the management of retail enterprises is the purchase of goods. Because of the leading position of Retailing in recent years, the purchasing function of retail enterprises has weakened. Its main performance is: as retailers mostly take the form of consignment, after sale payment and counter rental, buyers (Buyer, which are called "buyers" abroad) basically do not go out to look for goods, and their own suppliers come to them. The quality of purchasers is generally not high, the ability of market research and analysis is insufficient, and even some purchasers receive rebates, so that the interests of the company are lost. Because the purchasing capacity of local buyers, local investors, and even the whole world is poor, the phenomenon of "waiting for customers" is serious, which has led to the phenomenon of "thousand shops and one side" of shops all over the place, because almost all of them face the same suppliers.

The international academia is surprised at the fact that Chinese retailers do not pay much attention to purchasing. According to the theory, the "buyer" performance of retail enterprises is crucial to the success of retail business. Obviously, if the buyers enter the goods, if they sell well, they will form a good situation. If the buyers do not sell well, they will cause a backlog of goods, and the profits of the enterprises will decline, and the customers will also be away from them. Moreover, stores purchase by themselves, maintaining certain buyout products, can not only reflect the company's management characteristics, but also increase the company's profits.

Stateside, Retail enterprises The demand for buyers is getting higher and higher. Business managers believe that now is the global village economy, and there are commodities suitable for the US market in every corner of the world. The commodities of developed countries have markets in the United States, and the commodities of developing countries also have markets in the US. Therefore, it is not enough for buyers to participate in several global commodity fairs in a single year. Buyers also have to scan all the world's new commodity information from time to time. At the same time, we should compare the prices of similar products in different markets in order to seek higher gross margins.