Fast Fashion May End In Low Carbon Fashion.

2009 after the Copenhagen climate conference, a low carbon lifestyle has been chosen as the most fashionable way of life for modern people.

The change of lifestyle has far-reaching influence on the clothing industry, but in many people's subjective sense, it is still considered that "fashion and environmental protection are naturally contradictory."

Facing and thinking about the relationship between clothing and nature is one of the problems that Chinese garment industry must first consider and solve in the process of sustainable development.

Yan Jun, director of fashion luxury management project at Peking University, took the first time in micro-blog to discuss with Peking University's fashion and luxury management class.

It is discovered that "nature, society, human beings and clothing" have been mutually influenced by conflict, compromise, destruction and construction.

"After receiving the interview outline from your newspaper, I launched a small discussion on Sina, micro-blog and people on micro-blog.

Some netizens commented that "human clothing natural sorting itself is full of people's solidified thinking. In fact, it is people who dress because of nature. Therefore, we should first consider nature as the future direction of dress." I agree with this.

If the "man" discussed here is regarded as an individual or a group rather than a whole human being, and then slightly refined and expanded, I think the rational sorting should be "nature, society, man and clothing", and these four have formed the mutual influence relationship between conflict and compromise, destruction and construction.

For man, clothing and nature, nature alone is the most unlikely to achieve long-term compromise with people or clothes. "Man can conquer nature" is just an inspirational slogan. Setting the priority of nature is the top priority of fashion and human sustainable development.

In depth study of the relationship between clothing and nature, through scientific and technological innovation to produce materials, designs, products and business models that can not only adapt to and protect nature, but also meet the needs of Humanities and social needs, is the primary task and an inescapable responsibility of clothing people.

Find two: low carbon fashion, but is to restore people's basic feelings and needs for clothing.

According to Yan theory, what topics and contents should be included, Yan Jun believes that "textile and clothing industry should focus on the relationship between natural, social, human and clothing elements, including sustainable fashion controversy, practice and feasibility, technology driven environmental fashion system, sustainable and environment-friendly fashion prediction, fast fashion VS fashion cycle delaying, fashion environmental standards and monitoring, regeneration and environmentally friendly fabrics development and use; organic textiles and organic textile technology applications; clothing re-use and redesign; environmental protection and fashion products development and distribution; social and environmental friendly fashion marketing; environmental consumer behavior analysis; modern fashion industry ethics; global fashion industry's social and environmental protection responsibilities. When it comes to low carbon and environmental protection in textile and clothing industry,

From the research of clothing specialty abroad, there are many related topics, but from the current status quo of our country, it is basically not very involved, or most of them are still in the research stage, and have not played a real role in the pformation and development of the industry.

"Many designers abroad are racking their brains to create, not only the so-called creativity and style, but how to change the raw materials to follow the" low carbon fashion "principle, not only to spread the awareness of environmental protection to fashion, but also to make fashion more popular and low profile.

In contrast, Yan Jun believes that there is still a big gap between us and international brands in understanding design creativity.

In the interview, he also gave some obvious examples. For example, GUESS introduced the environmentally friendly men's and women's jeans made of organic cotton. In marketing, it emphasized that the jeans were made of only a few chemicals and simple washing methods in addition to organic cotton production, and even the trademarks were printed in 100% RE paper and soybean made ink, which was completely consistent with the environmental protection principle.

H&M's organic cotton clothing covers all kinds of underwear and coat, and specially hangs the trademark of "organic cotton" to show the difference.

But how many brands of Chinese clothing enterprises begin to care about whether their suppliers have the qualification of organic textile certification when they buy Fabrics? What textile enterprises are developing and obtaining international OE certification? Do we need to make accurate analysis and judgement on environmental consumer behavior, and suggest that our designers consider clothing re-use and redesign. When we are learning to do the development and distribution of environmental fashion products, should we pay more attention to the socialization, environmental protection and fashion marketing of products?