Shoe Factory Employees Venture Out Of The Road To Becoming Rich

October 16th, Xiao Hua and her husband were originally one system.

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After graduating from Xiaohua high school, he worked as a worker in a shoe factory in Nanning. After a few years, the factory efficiency declined and the factory was unable to pay wages. Part of Xiao Hua's wages had been replaced by shoes. In order to sell these wage shoes, Xiao Hua had to work in the daytime and sell shoes in the night market in the evening, and then the wages were completely replaced by finished shoes.

Because Xiao Hua and his wife are all working in this factory, their shoes also accumulate more and more, especially slippers, with thousands of pairs.

Later, both the young couple bought up their working years and bought tens of thousands of dollars in their working years and overloaded thousands of pairs of slippers.

One day, Xiao Hua met the original sales director, from Xiaohua, he knew that the factory had to move to the suburbs, so it was urgent to deal with the backlog shoes.

The factory decides who can sell the shoes and the profits will go to them.

Xiaohua thought, "thousands of pairs of" wage shoes "in their home have not yet come down. How can we sell shoes in factories? Xiao Hua does not know that a chance to create wealth is coming quietly to her.

One day, Xiao Hua went to see a pregnant classmate. He was catching up with the student.

The students, who had been pregnant for several months, looked very laborious and laborious.

Xiao Hua can not help but see: can those overturned slippers be turned into ground slippers? Is that not convenient?

After a few days, Xiao Hua sent the 2 pairs of pregnant women to the pregnant woman, who had carefully processed the slippers. After a few days, the student called and said, "can you get 10 pairs of your slippers and three of my sisters?"

Hot shoes

After finding business opportunities, Xiao Hua and her husband contacted a small workshop for slippers: the first batch of stones to ask for directions, invested more than 3000 yuan, and made more than 400 pairs of slippers.

Second days early in the morning, Xiaohua and her husband carried these slippers to some residential districts in Nanning city. They didn't expect the products to sell wonderfully. In just three days, more than 400 pairs of shoes were sold out.

Xiao Hua found the director of the sales department, saying that she had all the stock slippers in the factory and demanded the money back after the goods were sold out.

Nearly 100 thousand pairs of overstock slippers have to be changed to "wipe the slippers" and need to be processed again. Xiaohua and his wife have also made improvements to the original "wipe the slippers" according to the feedback of consumers. The embedded method has been adopted to fix the materials on the soles, so that the materials will not come off from the soles.

Xiaohua and his wife worked on the division of labor. Xiaohua is responsible for the purchase and sale of raw materials, and the husband is responsible for production. After the backlog of slippers is processed, all products are sold to supermarkets and shopping malls.

The sale of "wipe the ground slippers" has caused a great stir in Nanning. Some newspaper reporters have heard the story. What "supermarket can find slippers for cleaning the ground", "slippers can wipe the floor dust, do you believe it?" and so on.

A year later, nearly 100 thousand pairs of slippers sold in the factory were sold out, and some sold to Vietnam. Xiao Hua not only successfully returned money to the factory, but also made a profit of nearly 100 thousand yuan.

Self marketing

When the backlog of slippers was sold out, Xiaohua and her husband began to buy their own raw materials and sell their own "wipe the slippers". After making several batches, Xiao Hua found that the products were unsalable.

Originally, since 2001, "wipe the ground slippers" hot sales, attracted the footwear manufacturers to follow suit, a large number of similar products appeared on the market, so that the price of "wipe the ground slippers" dropped again and again, and then the Xiaohua shoe factory's monthly output dropped to 40% of the original, the storehouse overstock nearly 100 thousand pairs of shoes, anxious to eat little, not sleep well, and lost more than 10 jin.

If you want to understand the market, you have to go deep into the market.

Xiaohua did some research on the market, and found that people's housing conditions have changed and the housing area has increased. The problem of rubbing the floor has become a problem or a burden. It seems that the market potential of "wipe the slippers" is still there.

In the return visit to customers, Xiao Hua heard some customers reflect: "wipe the ground slippers" is good, but when washing and drying, it can not be used, so that we need to prepare 2 pairs of slippers, which is very troublesome.

For this reason, Xiaohua has improved the "wipe the slippers" and changed the "wipe the slippers" as the "removable wipe slippers".

Over the past few years, Xiaohua has been reconstructing "wipe the slippers" according to the needs of customers. On this basis, she has launched over 10 innovative varieties, with exaggerated cartoon designs loved by young people, as well as "wipe slippers" of all kinds of animal music, which are popular among children and students.

Today, Xiao Hua's own shoe factory has developed from a small workshop to a private enterprise with nearly 200 employees.