Two Way Commercialization Of Enterprises And Fashion Designers

Young designers also have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or his own works are difficult to become certain.

To this end, the "vanguard design and release" platform built by China Fashion alliance, through the cooperation between the accessories enterprises and the fashion designers, promotes the "two way commercialization": let the garment designers design and apply the accessories from the perspective of the users of the accessories, and in the process of cooperation, the fashion designers pour more fashion expressions for the accessories products, and the accessories enterprises provide financial and resource support for the designers to help designers realize their design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

Driven by this "two-way commercialization", enterprises and designers of surface accessories can get their commercial value through cooperation.

Most of the sales staff of face accessories business think that from the day of sales, they have to start to see the "face" of clothing brands.

At this time, their status is "salesmen".

There are also some enterprises that face accessories are positioned as customers' "proofing machines". Customers are like brains, thinking and designing, and accessories enterprises are like hands and feet, making and producing.

Enterprises with surface accessories have never been able to grasp the initiative of the market.

For this reason, the Chinese fashion alliance hopes to change the concept of enterprises and enhance the fashion and expressiveness of the products through the cooperation between the accessories enterprises and the fashion designers.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands of noodle and accessories, so that the sales mode of the noodle and accessories enterprises will gradually shift from "selling" to "shopping guide", extending the value of the product development links to the client to maximize the value.

The problem of "disconnect between design and market" in fashion designers is also expected to be improved in this cooperation mode.

The Chinese fashion alliance will become an incubator for young designers to accelerate the devaluation of designer's works.