How To Solve The Sales Problem Of Machinery And Equipment Industry

The first is the starting point. There are two levels of product sales, one is the market.

Because the mouth equipment can give full play to your advantages of design, mainly

I don't think your company is a good starting point. Maybe someone will say that good sales can sell anything, but bad things sell very well.

Another advantage of high-end equipment is to make profits high, income objective and relatively relaxed, and the company has the strength to enable you to learn.

Finding the right company, familiarity with products, familiarity with manufacturing, installation, use and maintenance, as well as the difference between competitors in these links and your products, pay attention to the difference. In fact, every product can tell you a few good things, but it is said that these people will not buy them.

At the beginning of the sale, product positioning is very important. See what target customers your product is, mainly the grade.

Then there are contacts. It is best to find technical people, such as production managers, engineers, etc., who are more likely to speak. As long as you let him appreciate the cutting-edge technology in your field, that is, if you want to be an expert, he will recognize you.

Before you call, check out what the company is mainly producing, what items you may use, get ready, and then ask the front desk to pfer to the person in charge, and the front desk doesn't know anything.

There are 3 ways to turn the front desk to the phone: personal experience.

First, flirting with the front desk, calling her at the same time every day, preferably after lunch, said a few days later: "we don't always work well.

Second, search for a company's name on the Internet, anyone, turn around and ask politely.

Third, using the recruitment website service that the company buys, find the person who used to be responsible for the company, and tell the front desk that I have contacted with XXX before, but he has left, please help me turn the present...

Through personal practice, one hundred percent can take down to see if you have patience {page_break}

Turn around and ask him what equipment he is using now. Even if he uses someone else, you can give him some advice. Don't slander others' products here, and you must know for yourself that you don't know better than to talk about it for a few minutes.

After talking about each other's work, of course, it is related to your products, and then talk about your products, talk about others products, highlight several selling points.

This selling point should first be asked and expressed again.

For example, you have 50 selling points, that is to say 3 main ones, which he needs but others do not have, that is to say, you have to say that your product is the most suitable for him, not the best, or no one will believe.

Appointment for next meeting.

The second meeting with detailed plan, and write your selling point clearly, so that he can show others, perhaps his boss or subordinate.

In the middle, we should pay close attention to the relationship. This is that everyone is different, and then after second meetings, we can propose to eat or to give some benefits directly, and to grasp it flexibly.

After that, the deal was done. Try not to bargain on the price.

This is just my route, it should be suitable for you, but I think this product is not suitable for you, low technology content, that is, many manufacturers can build, low added value, low profits, and your income is low.

It's entirely personal experience.

Everything is difficult at first, and experience is accumulated. I think you can make achievements as long as you insist. Because you have the foundation of design, so it has advantages over his colleagues.

The general method of the friend above is very good. The key is to see your specific actions, confidence and good luck.

You can rely on your previous design advantages to take the technical route.