Fashion Business: Repairing Jeans

According to the financial times, Francine Rabinovich, a conscientious person in New York, founded a cowboy treatment company in 2006, specializing in repairing worn crotch, holes in knees and worn trousers.

The company now repairs nearly 600 jeans a month, some from distant Australia, Britain, Canada and France.

Unlike the dry cleaners and tailor shops, they always use patches to repair jeans, and "cowboy therapy" reweaves the original fabric with new cotton threads.

It usually takes less than 2 weeks to repair, and the asking price is 7 dollars per inch, and the freight cost is 12 dollars.

Of course, the price of repair will fluctuate according to the "weight", "wear degree" and "color saturation" of jeans.

For example, it might cost 150 dollars to patch a gait brand jeans.

The company can also redye the blue jeans and make it dark blue, asking for a price of 85 dollars. If you want to tie the jeans into gray, light blue and carbon colors, it will cost 95 dollars.

Rabbi Norwich said: "many cowboy fans have an inexplicable feeling towards their favorite jeans.

They love their cowboys and love the feeling of fit.

Most brands will launch new jeans in every season, and the old ones will stop production.

This is a tragedy for a cowboy fan who loves a particular style.

A rock musician once found rabbi Norwich with his favorite "Simon Miller" jeans, and paid $600 for a lot of repairs to two pairs of trousers.

Generally speaking, the main part of repair is the crotch part.

Rabbi explained: "when you walk, this area produces a lot of friction, and the cloth starts to thinner". Norwich

Put the jeans into the drying process to tighten the pants and bring pressure to the fabric, which will also cause the crotch to be damaged.

Other cotton repair projects include men's jeans in the back pocket (the problem is that men like to put their wallets in them) and worn trousers, because many people do not cut their trousers into suitable trousers and always walk on their pants.

Rabbi Norwich says most of her customers have 5 to 10 jeans and 1 to 3 yuan each year.

"They have an emotional connection with jeans," she said.

Some pants are not worn by them anymore, but they are retained because of some memories. My work has made this emotional connection more closely, and I am very proud. "