Chinese Shoe Enterprises Are Rising In Tennis Field
September 24th, in recent years,
Tennis
Sports are becoming increasingly popular in China, according to China.
tennis association
According to a set of survey data, 130 million Chinese are interested in tennis nowadays, 5 million of them play tennis regularly, and half of them are women.
Opportunistic Chinese businessmen quickly sniffed business opportunities and launched a new round of competition in the tennis market.
Recently, the domestic professional sports brand PEAK held a press conference in Guangzhou, officially announced the signing of the international women's professional network WTA Tour Asia Pacific official clothing sponsor and signed WTA star Olga Gwatersova.
This is PEAK after signing NBA, FIBA high-end basketball tournament alliance, in the tennis field suddenly rises, once again hand in hand the international professional sports event organization.
At the same time, PEAK is a professional basketball product as the core, to tennis, football, running and other professional areas to expand in all directions, and strive to create international professional sports brand marketing strategy has the substantive significance of the first step.
Tennis
fashion
PEAK rises in the boiling Market
Since 2004, Li Ting and Sun Tiantian won the first Olympic gold medals, and appeared Chinese tennis stars such as Sun Shengnan, Zheng Jie and Yan Zi.
When tennis was born in China, PEAK, known as "the first brand of Chinese basketball equipment", signed WTA and took WTA star Olga Gwatersova into its banner.
PEAK CEO Xu Zhihua said, "PEAK has developed strength brand advantages over the past 21 years, especially in basketball.
At present, we are committed to the tennis market. First, we are optimistic about the great potential of Chinese tennis. What is more important is PEAK's goal in the global market and the whole sports strategy must be perfected.
We hope that PEAK will be able to challenge Nike and Adidas as an international brand one day. "
Dig deeper into WTA marketing resources, PEAK makes vertical internationalization
During its cooperation with WTA, PEAK will receive the franchise rights of production, marketing and promotion of WTA- PEAK joint brand clothing, and will develop a series of high-end products for its players, including clothing, footwear and related accessories.
PEAK and WTA double logo brand products add a unique exclusiveness to the market.
PEAK has gained the exclusive selling rights and interests of WTA products in the Asia Pacific market through cooperation. WTA also relies on PEAK's strong marketing network to spread WTA licensed products to PEAK's sales outlets of more than 6700.
"The development of women's tennis in China and the whole Asia Pacific region is in the best stage for the tour. We are very excited to join hands with PEAK so that we can expand the brand image of WTA."
David Schoemaker, global president of WTA tour.
It is also understood that the internationalization of PEAK marketing is also going global.
This year, PEAK will open a global R & D center in the United States, attracting talented people and resources from the world to enhance its design and research level.
At the same time, PEAK will continue to open stores in the United States and other countries to expand the channel market.
In the 09 year's earnings report, it has been clear that stepping into a wider range of sports has become the goal of 2010 development. Today's field of tennis is a key step in PEAK's all sports strategy.
In the next few days, WTA carnival is about to play a wonderful match, and tennis fans can enjoy a gluttonous meal.
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