China'S T-Shirt Fashion Trend Released In 2011

"2011 China

As part of the 2010 China knitting international exposition, this is the second landing stage for T-shirt fashion trends.

This special issue includes two parts: the famous brand fashion trend conference and the excellent enterprise award presentation ceremony.

"The trend of China's T-shirts released in 2011" is aimed at guiding the domestic T-shirt enterprises to move from ODM to the terminal market, strengthen their business channels, build their own brands, and promote the whole T-shirt industry's development towards the two major international trends of fashion and functionality by commending outstanding enterprises.

Promoting local famous brand construction with trend Publishing

Today,

In China, the sales volume of the top 100 retail stores in 2007 is 15 million 370 thousand and 900, for example, while the sales volume of T-shirts in China's key shopping malls is only 1 million 480 thousand in the first half of 1999.

In less than 10 years, the sales of T-shirts in China have increased several times.

Statistics from the China National Business Information Center show that in the first quarter of 2010, the volume of retail sales of knitted underwear increased by 9.85%, while the sales of T-shirts increased by more than 10%.

According to the National Bureau of statistics, sales of T-shirts in large shopping malls increased by 6% over the same period of 1-5 months in 2010.

T-shirts are in the leading position in the various sub sectors of the garment industry, and even become one of the key sub sectors of investment in sub sectors of the stock market.

In recent years, with the evolution of fashion trends, the formal and casual dress boundaries are becoming increasingly blurred, and the mixture is popular.

Because of its plasticity and versatile advantages, T-shirt has become a necessary single item in people's clothing.

All of a sudden, T-shirts stand out and go on top of the shirts, replacing shirts as the largest proportion of the tide men's wardrobe.

It can be said that the Chinese T-shirt market has broad prospects and the T-shirt craze will be intensified.

But looking back at the familiar brands of T-shirts in the domestic market will inevitably be embarrassed, because we have not found a brand of T-shirts in China.

At present, T-shirts in the Chinese market can be roughly divided into several categories: brand clothing T-shirts, no brand T-shirts and brand T-shirts.

Undoubtedly, the mainstream of T-shirt market will eventually belong to brand T-shirt.

Only brand T-shirts can fully reflect the characteristics of T-shirts: independent design, production, business mode and so on.

Many domestic T-shirt enterprises are still in the stage of OEM and ODM, and can only "dress for others". Brand awareness and brand concept still need to be improved. How to build a brand, make it to the terminal market, develop sales channels and enhance brand awareness has become a "must answer" for Industry Enterprises.

This "2011 year China T-shirt fashion trend release" is aimed at this, trying to explore the future development path of China's broad T-shirt enterprises through the prestige and high reputation of the industry, and provide guidance information for enterprises. For example, when T shirts become the best selling clothing category in e-commerce sales, Chinese T-shirt Enterprises can make use of the latest platform of e-commerce to widen their own sales channels, share the "big cake" of the Internet, and build the brand's popularity and reputation.

At the same time, this trend is also aimed at promoting the emergence of China's own T-shirt brand as early as possible, shortening the gap between China and the big brands and matching China's position as a manufacturing power and a big consumer country.