Take The Prospect Of Clothing Brand: To "Post 90S" Marketing 2020

Technological force

Xiao Li, a third year college student, was born in 1990. She needs to buy some clothes every summer.

Unlike parents who like shopping in the mall, Xiao Li likes shopping online.

"Going to the mall is just going to look at the style and go to the shop to buy the same style."

This is a typical way to buy post-90s, but not willing to pay too much price. With the popularity of Internet and the improvement of payment security, online shopping has become a trend.

"Since the 1980s, China has entered the stage of the only child family. These children are all looked after by princesses and princesses. They are very tall.

It is reported that the scale of China's online shopping market will reach 464 billion yuan in 2010.

The rise of online shopping illustrates the great change of high-tech consumption in the future.

Have you ever thought that you could take a flying saucer to the store in the future, or let the robot do the shopping basket for you?

These may come true in a few years' time.

Google has launched a new type of mobile phone. If consumers see the same goods, they can take pictures of their barcode and search the Internet simultaneously to find the lowest price and place an order.

In some developed countries abroad, the purchase of basic necessities can be carried out automatically through shop computers.

When customers have no time to shop, there are "personal stores" on the store website that he frequented regularly. The computer calculates the required items according to the customers' regular consumption behavior, automatically purchases and delivers them to the door.

In fact, these technologies are very popular with young people in the 1990s, and these technologies will be upgraded in the future.

Even after 90's growth, they will become the carriers of high-tech retailers.

For example, Shanghai Nanjing Road Pedestrian Street using radio frequency technology shopping, unified sweep bar code, reduce labor services in the future store technology personnel are all Post-80 college students.

Michael K. Jary said: "retailers need to pay more attention to technology in the next 10 years. This is not only a simple way to open up online stores, but also to use more technology, people's consumption, such as Google phones, online automated shopping shops, etc., which retailers need to pay attention to and upgrade in the future, and consumers will accept and use them as quickly as possible after 90."