Several Essential Skills Of Clothing Guide Buyer

Moreover, because of the difference of personality and ability of each brand manager, many terminal training is often expensive, more expensive, and no training is more expensive.

The sales of clothing products are different from those of other products. They do not learn how to deal with customers, remember the prices, remember that the performance fabric is so simple that they can sell the clothes.

If you are still doing well in this way, you will be lucky.

Because your customers' needs for clothing remain on the original dress functional requirements.

There are also some bosses who want to see the training immediately, otherwise they will be unprofessional.

Training can be seen immediately, and there are two kinds of phenomena. 1, most of the training is encouragement and simple training. The enthusiasm of the trainees is higher at that time. With the language that can be used in the current study, the sales confidence can be improved, and the effect can be seen immediately.

2 in the training field, there is a way of teaching in the field. There are training teachers leading the company to be promoted to the backbone of sales, and learning coaching skills. Because sales backbone is already a sales master, plus the way of teaching now, it can often drive the store's performance for several days.

After the trainer's departure, due to the lack of executive management in the middle of the garment company, shop sales will resume after training.

So what training should we take to guide training? What form should we take? Long term terminal training and personal special occupation experience have summed up some effective methods as follows:

Training contents:

A salesperson selling professional pleasure

Most bosses ignore the training of employees' professional pleasure, and think that clothing sales is a simple occupation.

Will it be sold all by personal interests and interests.

Also because of the reduction of personnel costs, usually reluctant to spend tuition to send guide to send training.

It is very difficult for a lower salary to hire a suitable person for shopping guide.

The first step of training is to cultivate professional fun.

Career pleasure is mainly guided by how to find pleasure in sales and how to inspire future career growth.

The fun of sales is the sense of accomplishment of naturally generated sales pactions, and the achievement experience of helping each customer to achieve their wishes through sales communication and improving the image of customers through clothing matching.

The cultivation of these fun needs some professional knowledge to enlighten, let the shopping guide find the occupational pleasure which has not been discovered before, change the original working impression of the mechanic, and let the shopping guide learn to enjoy the sales process.

Such guidance will help the shopping guide to find the paction method in his own work, and let the shopping guide feel the enrichment of the job; and the future planning and dream inspiration of the shopping guide can provide guidance for the career development direction of the shopping guide, so that the guide can feel the importance of survival and development for his career in the future.

Only let the shopping guide feel that it is for their own work that they are willing to cooperate with the boss to accomplish some common goals.

Two consumer culture

Because most of the clothes

Consumer culture includes target consumers' age and clothing consumption demand, target customers' career and clothing demand, target customers' temperament style and consumption demand, target customers' lifestyles and consumption needs.

Let the shopping guide understand and understand the customer's different consumption motivation fundamentally, and more appropriately control the communication points in the sales process.

Such sales will gradually establish the trust of customers to guide buyers.

Shopping guide is also more aware of the satisfaction of career.

Three basic knowledge of commodities

Basic knowledge of commodities can be accomplished by accumulating rote memorization and rigorous examinations.

Many guides know little about the basic knowledge of commodities, and customers ask for more information. The delay of time will miss the sales opportunities.

Basic knowledge of commodities includes all kinds of fabric care and characteristics.

Four customer relationship handling

In the sales process, it is a quick reflection of customers' queries and can create a harmonious atmosphere to promote customers' purchase. This kind of training of customer relationship psychology is the most important consideration at present.

Because this part is the most obvious feeling of everyone, the first day of the store can let the shopping guide feel it.

So this part of the training and books are also the most.

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In the process of clothing sales, customer relationship management can not exist alone. That is, we will see a shopping guide is very fluent in communication with customers, and can be described with eloquence, but in the end, customers still have no purchase.

A lot of shopping guide told me, "now customers don't know what's going on, they try a few sets, they don't buy it, no matter how I say it or not, I really don't understand what the customers are thinking now."

This is typical of the so-called 5 years of experience in the senior shopping guide to speak out.

Customer relationship processing in the sales process is established on the understanding of the needs of customers. A relationship processing which does not care about customer needs is invalid.

Therefore, the changes in customer relationship processing should be based on real customer needs.

Five clothing collocation Technology

Clothing collocation technology has also been taken seriously by many garment operators, but it is difficult to summarize the practical, simple and professional collocation theory because of the general collocation ability. So many collocation sales are usually benevolent and wise.

Most shopping guides match their clothes with their own understanding of collocation.

A suitable customer matching can promote customers to buy together, but not suitable customers will not buy one.

Nowadays, the personalized aesthetic phenomenon of customers is more and more prominent, especially the high-end clothing brand is obvious.