Sports Brand Anta: Adhere To Sports Marketing

After the Olympic marketing era, Anta attacked again and became the National Olympic Committee of China.

As a sports brand, Anta has always played an important role in sports marketing.

In this regard, Anta has accumulated more than 10 years of experience in sports marketing. From sponsorship of CBA, national volleyball league matches, Ping Pong Chao to strategic cooperation with NBA rockets, and then to star tennis star Jankovic, Anta has gained substantial returns from every marketing activity.

Therefore, in 2010 and for a long time to come, Anta will continue to adhere to sports marketing.

In 2009, Anta's most important marketing strategy was to become a sports apparel sponsor of the National Olympic Committee of China.

This means that from 2009 to 2012, the Chinese Olympic delegation will wear the Anta sportswear during the 11 events, including the 2010 Vancouver Winter Olympics, the 2010 Guangzhou Asian Games and the 2012 London Olympics.

And the Anta brand will soon enter the vision of global sports fans with the way of television relay and network relay.

This cooperation is Anta's 199 year's signing of Kong Linghui's image marketing campaign, and its sponsorship of a number of top domestic leagues in 2003.

In 2009, another important sports marketing initiative of Anta was officially become a strategic partner of the aquatic sports center and the national team.

In the next 4 years, Anta will serve as the main sponsor and sports equipment supplier for the five national teams of China's National Sailing Team, rowing team and other sports teams, including sports equipment including award equipment and sports equipment.

To cooperate with Anta in the promotion of the sixteenth Asian Games in 2010, we cooperated with the Chinese Olympic Committee in CO hosting the "China light shining from you - the Anta 2010 Asian Games Chinese Delegation Award equipment design competition".

The competition is based on the theme of "Chinese light shining from you", and encourages competitors to upload their works and creative instructions to the official website of the competition. The final design plan will become a sports dress for Chinese sportsmen on the podium of the 2010 Guangzhou Asian Games.

This is one of our most important interactive marketing activities this year.

As a favorite brand of young people, Anta can not ignore the power of network pmission.

Therefore, following the signing of the Chinese Olympic Committee in 2009, Anta worked with Tencent to launch an interactive community of Chinese sports fans. We hope to make it a "sports happy network" which integrates virtual technology, online shopping and network interaction.