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Sales Of Clothing Windows Are Fresh.

2010/7/28 17:13:00 65

Often remembered

Holiday and vacations

When shopping, businessmen who are interested will create new feelings for consumers by changing the display of windows. Naturally, they will win more threshold population.

In fact, through many years of observation on the market, we find that international brands generally have advanced awareness of new products, and many domestic brands are still used to calculate according to the lunar calendar year.

After many brands of spring clothes, they found that international brands shifted their attention to spring clothes as early as new year's day.

After the oppression of the winter, consumers' expectation of fresh and bright colors in spring is already impatient.

Therefore, a brand that takes the lead can easily lead to sales ahead of time, even if it is just a visual impression sale, which brings considerable benefits.

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industry

In other words, clothing sales in this productive and overcapacity society have changed from necessities to fast consumer goods, becoming fashion in the real sense, rather than the costumes that formerly used mostly.

According to Chinese economist Lang Xianping's research on the clothing industry, fashion products depreciate at a rate of 0.7% per day.

That is to say, if you sell your product ahead of time, you will have more chances to win than your opponent.

It goes without saying that every brand has its own cargo band and must follow the law of changing nature.

All the fashions are planned ahead of schedule and ready for the next season ahead of schedule.

Here, the important bands of goods are spring, summer, autumn and winter.

Goods should be sold in front of the season. Therefore, display as an important means of display at the terminal should be done in front of the product, early planning and early implementation, so that customers can feel your freshness at the first time.

MISS SIXTY

Spring effect

Color:

The color of spring is colorful after the winter depression, but it should be high in the lightness of color, and the purity should be biased, for example, green should be green or green.

When we grasp the color of display, we can rely more on the color of powder, and we should try our best to choose a vibrant and positive color.

Elements and themes:

Most elements in spring are picked up from nature, such as all kinds of green plants, flowers, butterflies and birds in animals, because spring is also the season for birds to fly north.

The themes of performance are usually lively scenes and themes.

In addition, elements such as umbrellas are also associated with seasonal weather.

Display goods:

Early spring is winter and spring goods exist at the same time, at this time, should be dominated by spring goods, at all VP points, PP points should be displayed in spring goods.

But in matching, you can also choose spring thin coat and winter sweater, and drive new products to sell old goods.

When fully enters the spring, then displays with the entire spring new product match, then may display the new product fully.

In the spring, we should pay attention to the classification of products, especially the coat, as far as possible to display the thickness area, because these garments will be very different in texture and style.

If it is rainy in spring in the south, you can recommend umbrellas or raincoats.

Key points of display:

In the way of display, we should choose more relaxed and casual techniques and shapes, showing relaxed and energetic vitality.

For example, in the spring of human model display, the coat can be zipped open, and the shape of the sleeves can be sleeved. The message that should be passed to the customer should be the feeling of getting warmer and warmer in winter and spring.

Appropriate and tender and soft lighting, it reminds people of the charming and comfortable spring.

The atmosphere of spring is the need for sunshine, life and youth elements to show the charm and value of clothing.

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Summer of attachment

Color:

Summer continuous high temperature, people easily appear restless, so the use of blue and white to show the sense of refreshing, cool colors on the main color; but summer is also a good season for sports, so some high saturation and colorful colors have become the first choice for summer, especially some sports, surfing brands, but also entered the season of colourful and colorful competition.

Elements and themes:

The choice of elements in summer is mostly related to waves, beaches and so on. For example, the sailing wind which is very popular in previous years is a very outstanding example, and there are also elements extracted from Hawaii style and sea movement.

Other cool elements are increasingly being used by many brands, such as fans, crystal ice, and so on.

The theme of summer is also centered on longing for cool or passionate sports.

Display goods:

Because of its special climate in summer, products are more simple.

At this time, the display of goods should make use of accessories as much as possible to enrich the display of windows and PP points, so as to increase attractiveness.

Because the summer is more sultry, the quantity of goods should also be controlled. The number of display on the same shelf should be less than that in spring and winter. The distance between hanging and stacking can also be relatively large, so as not to appear crowded and avoid making customers feel more irritable.

Key points of display:

The summer can be matched with fewer products, easy to appear monotonous, in the display techniques should be as rich as possible.

For example, hanging style can be relaxed and casual; trousers display can be rolled up; T-shirts and shirts, T-shirts and T-shirts can also be used to increase the sense of hierarchy.

Dynamic display is a good way to compare the visual impact and the characteristics of summer.

The biggest feature of summer clothing is rich in color. The display must be classified in the store.

The construction of the beach breath shows the dynamic and vitality of the dress.

For Xia's grasp, we must firmly grasp the key of dynamic vitality, and use bright colors to match the movements of the human body to show the young breath and taste of clothing.

Enchanting late autumn

Color:

Autumn is a mature season, so a lot of colors are full of harvest and fruitful emotional bias, if the reality, rice fields and other colors.

After the depression of all things, the color of autumn begins to change from summer's gorgeous and cool to steady and thick. Its color characteristic is low saturation and low lightness.

In autumn, the weather starts to turn cold, so warm colors begin to appear important.

The color of the first wave is mainly warm colors, giving customers a completely new feeling after the cool summer.

Elements and themes:

Autumn is a good tourist season because it is dry, and the climate is neither hot in summer nor cold in winter, so many travel themes will be applied at this time.

In addition, migratory birds flying south, falling leaves and changing seasons are also frequently applied themes.

In terms of elements, there are branches, birds, fallen leaves, rocks with texture.

Display goods:

Autumn goods are usually divided into two types, early autumn and late autumn.

Early autumn is the first band, thin single jacket, single windbreaker, long sleeved shirt and thin sweater as the inside lap. The lower garment is mainly made of ordinary thickness, and the autumn dress will be thicker than summer.

The collocation of early autumn can be paired with a thin single jacket in summer T-shirt, which is a much more common way to wear and is also very common in life.

In late autumn, thin cotton coats and short windbreaks are also important components of late autumn products.

At this time, we must use long sleeves t-shirts, shirts or sweaters to match.

In quantity, the display of goods in autumn and winter should give people a full and warm feeling.

The collocation of colors can be combined with a steady color and a high degree of saturation.

Key points of display:

The autumn display technique has many choices because of its rich products and strong compatibility.

Scarves, hats, gloves, bags and so on can be used as a part of the collocation.

In the composition, we can choose a balanced method that can be very full. The elements added to the pile show the prosperity and fullness of autumn.

In late autumn, we should use the sense of mystery and maturity to conquer the eyeballs of consumers and win the market.

For example, the sleeves of the above two personal models have the shape of pull up, the color is mainly black, and the red is decorated with bright colors; all kinds of accessories appear in the right place, which greatly enriches the integrity and sense of hierarchy of the collocation.

Background POP the mottled wall behind the model reflects the unique quality of the autumn and has the brand's artistic personality.

The seemingly random picture album on the ground is actually the best publicity for new products in autumn and winter.

Editor's note: the three season of spring, summer and autumn contains many traditional festivals and festivals. But how to grasp the display and decoration of each festival is to be treated according to the different brands of clothing.

Do not blindly attract the eye and ignore the overall feeling. This effect may backfire.