Fashion Alliance: Avoid Being Hot Headed And Stick To It.

　　 Franchisee The mindset is very important, and avoid being hot headed. This is the most likely problem for people who want to start their own business at first, and because many people who first start their business spend their own years of hard savings, which will lead to a great loss if they fail.

Therefore, we should never pursue a rich overnight mentality. We must believe that everything is a good thing to cultivate and reward.

Keep a high level of vigilance on how much money you earn in the month of advertising.

Clothing brand alliance is actually an investment, so it has the same reason as any investment. When you enter the market in the stock investment, you have to ask yourself not how much money you can earn, but how much money you can afford. With such a mentality, you will be very dull, the mentality is not so impetuous, and the success rate of business will be high.

After careful inspection. market After that, there is a market, so the rest is the firm implementation and persistence. Many people are eager to get rich quickly when they first join. People have a mentality that can not wait for wealth. They want to be quick. When a project does not make any money for one or two months, they even begin to suspect this project when they lose money, and they want to give up.

This is actually a weakness of human nature, but we must overcome it and learn to persist. whatever industry None of the novice can do it. Many people have been unsuccessful because they have been working as a newcomer, entering an industry and finding that they have lost confidence in changing another industry, so there is always nothing to accumulate. In fact, any small industry has the money to make money, so we must insist on it.

Supplement:

Whether men's clothing, women's wear or leisure sports clothing has corresponding customers, there is room for development. If you want to start a business alliance, first of all, make sure that the brand clothing companies you want to join are highly reputable. Then choose the brand that is suitable for your part of the consumer group's taste, consumption level and development potential.

The reputation of a brand clothing company is mainly different from that of different goods and different sales strategies, but it is still very similar in terms of management and management.

Research on multi brand development of franchised stores

In today's market competition, the brand clothing company will develop another brand suitable for another age on the basis of the maturity of the original brand. Some Brand Company have newly developed two to three brands. They also offer preferential policies to encourage former franchisees to join new brands. Brand also has growing period, mature period and recession period. The advantage of joining other brands in the same company is that the new brand can take advantage of the mature brand sales channel to occupy the market quickly, and the franchisee can open new sales outlets. If the original store size is large, additional personnel can be added on the basis of the original shop personnel.

Investigate the number of franchisees

Franchisees and retailers generally have a single point of operation. Goods can only be sold in a store or cabinet. The number of display locations is limited. The unmarketable goods that can not be returned to Brand Company can only be digested in stores and counters. Multi store operation is more flexible than single store operation. The circulation of goods (delivery, replenishment, replacement, return) is usually controlled by the head office. Franchisees can apply to the headquarters for opening branches in the authorized operation area. It is recommended that the first store and cabinet be selected as the main selling point, and second stores and cabinets should be selected as the channels for inventory sales, that is, specialized handling of inventory. In addition, commodities can also achieve the purpose of "goods sale", "redistribution sales" and "support point sales" by means of spanfer of goods and spanfer. To achieve a greater degree of commodity diversion, three stores and cabinets should be opened. Generally speaking, in order to achieve the spanfer of goods, men's clothing is suitable for opening two stores, and women's clothing and leisure sports are suitable for opening three shops.

When the first batch of new products are listed on the market, with the sale of second wave and third wave products, some of the main sales outlets will be spanferred to second stores and cabinet sales. Some of them will not overstock more and more commodities, affect the display image. On the other hand, they do not have frequent discounts and promotions in the main stores and counters, which will affect future sales.

Shopping strategies for franchisees

Because the style of brand clothing is relatively fixed, the time of delivery is also arranged after each order. Therefore, franchisees should strive to sell goods to the most suitable consumers at the best price and get the highest profit. The merchandising strategies of franchisees include information management, commodity management, cargo spanfer management and promotion management.

Information management refers to the franchisee's retail management system provided by headquarters to spanfer store and cabinets data to the headquarters at specified time. The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee. Franchisees can also monitor inventory according to sales data.