China'S Clothing Market Has Become A Competitive Place For Luxury Goods Enterprises In Various Countries

Recently, the Italian Brand Alliance entered Wuhou for direct marketing Letao The signing ceremony was held in the Women's Shoe City of China. The Italian brand alliance "Yishang Famous Product" shopping center covering an area of 4000 square meters will be opened on September 28 at the same time of the 5th International Purchasing Festival of China Women's Shoe City 2010. The center will be the first Italian shoe direct sales center with the largest scale and richest brands in western China.

China's first Italian brand shoe shopping center was settled in Chengdu. Speaking of the reasons for choosing Chengdu, the investor of the "Yishang Famous Product" shopping center said that "Chengdu is the only city with three LV stores besides Beijing and Shanghai. After the early market analysis, Chengdu has a strong consumption capacity, and many international famous brands are beginning to enter western China." The investor revealed that after the opening of the "Yishang Famous Product", The investor also intends to establish a research and development center in Wuhou Shoes Center and introduce the Italian procurement chain into Chengdu.

after financial crisis In the 1990s, China was clearly the magical East favored by the world's top luxury brands. According to a recent report released by McKinsey, more than half of Chinese consumers have not reduced their purchases of luxury goods due to the economic downturn. At present, China's luxury consumption has accounted for 25% of the global market, surpassing the United States for the first time as the world's second largest luxury consumer. According to data, the total consumption of Chinese tourists in France in 2009 was 155 million euros (300 million Singapore dollars), and 87% of the average total expenditure was spent on fashion products, including shoes and handbags. The consumption of Chinese tourists accounted for 15% of the total consumption of French tourists, an increase of 47% over the consumption of Chinese tourists in 2008. The sales data released this week by luxury groups such as Richemont, a Swiss luxury goods group, Swatch, a Swiss watch manufacturer, and Burberry, a British fashion brand, once again show that China has become one of the countries with the greatest potential for shoe consumption.

According to statistics, more than 80% of the world's recognized top luxury brands have entered China. According to data from Husband Retail Consulting, a retail market consulting company, by the end of 2009, nearly 300 top stores had opened in Beijing. Before the 2010 Shanghai World Expo, at least ten top luxury brands will open flagship stores on Huaihai Road. In addition to entering the Chinese market directly, some international luxury brands have chosen to authorize Chinese shoe enterprises to "grab the cake". On January 15, 2010, a presentation that delighted the domestic fashion industry was held in a grand hotel in China. RebecaSanver, TOBE and DGS, the three top European footwear brands, cooperated with Red Dragonfly Group to make close contact with Chinese consumers.

Red Dragonfly believes that the young consumption power can not be underestimated. This generation of consumers prefer foreign brands, and they follow the global fashion trend. The sinking of overseas brands in domestic channels just caters to their needs. Therefore, shoe enterprises should work hard on products and shopping experience. There are two kinds of experience, one is to bring consumers the feeling of super value by relying on low prices, the other is to improve the added value of products and shopping itself, bringing consumers the feeling of super value. Brand is like human temperament. Red Dragonfly uses fashion integration stores to enhance consumers' comprehensive temperament and enhance consumers' feelings.

Europe luxury goods The enterprise has its own unique history and culture. Although Red Dragonfly has a short history and is a brand serving the public, it now has a wide range of terminals, so we can find something amazing to learn from luxury goods. Red Dragonfly can provide customers with one-stop services from clothes to shoes to accessories according to the operation method of luxury goods. As long as consumers come to the fashion integration store of Red Dragonfly, they can choose the matching of clothes, bags, shoes, clothes, scarves and accessories at one time. Red Dragonfly hopes to learn from the business model of luxury brands, so as to enhance its brand value and create its own luxury brand belonging to the Chinese people.

For luxury brands, whether to enter the Chinese market through franchise or direct marketing is a problem. Most European luxury goods merchants advocate that they should first find Chinese local retailers to act as agents (i.e. franchise), and then take back the distribution rights after they have a certain market size, and set up their own outlets for direct sales. The cooperation between high-end brands RebecaSanver, TOBE and DGS and Red Dragonfly Group belongs to this model. Luxury goods companies tend to adopt the franchise model, believing that local franchise companies have profound business experience, as long as they are consistent with the concept of brand companies, and through strong market promotion, they will achieve the desired results in the market.

The financial crisis has swept the United States and other economically developed regions, causing many luxury brands around the world to lose many customers. These luxury brands have to open up new markets in order to maintain their own survival. In addition to the reasons for the outbreak of the financial crisis, the consumption ability of Chinese people is constantly "soaring", which also makes these international famous brands look sideways. They began to pay attention to the "big cake" of the Chinese market. Therefore, China will become a competitive place for all countries' shoe enterprises.