Buyers Of Chinese Garment Enterprises Have Received Unprecedented Attention.

Answer A: it varies from person to person.

"In fact, the buyer's function has existed in the brand clothing enterprises, so long as there is" buy goods "in the enterprise, there will be buyers.

Zhou Jingjiao, trend director of FTD, said that some early "virtual operators" brands did not have factories and had to choose goods in the existing purchasing channels, which actually used buyers.

For example, a boss who buys a brand agent is responsible for the selection of products for every season, so he acts as a buyer.

In clothing enterprises, the functions of buyers always exist.

In recent years, foreign fast fashion brands and high-end multi brand stores have entered the Chinese market in large numbers, making people curious about the buying system, and making this profession an unprecedented concern for Chinese garment enterprises in urgent need of pformation.

So, is every business suitable for buyer mode?

Before answering this question, Zhou Jingjiao told an interesting phenomenon: "some Chinese local women's clothing brand enterprises have their own factories and design teams, but because of bottlenecks in the product development process, they are eager to combine some products by buying goods, or simply pform to the buying system.

And some enterprises that enter the Chinese market from abroad begin to buy goods through buyers, but through practice they find that they need to have some products, so they recruit designers, set up design teams, and strengthen product design and development strength.

That is to say, the adoption of buyer model is related to the product development mode of enterprises, rather than a simple cut across the board.

Buyers will not replace designers. Designers can not do without buyers. They can coexist.

The designer is the soul of the product, and the buyer is a market-oriented procurement, whose functions are different, and no one can replace them.

Answer B: virtual brand and network brand.

Yao Xiaoyun, a famous buyer in China, believes that buyers are responsible for buying, organizing and dispatching goods in circulation.

Buyer mode is a form of buying and selling goods, which is based on the shortest supply chain relationship between supply and demand and guided by market demand.

As a result of circulation, buyers are in a buyer's position and control the initiative of market pactions.

According to the rule of the buyer's market, Yao Xiaoyun speculated that brand buyers are more likely to appear in the virtual brand retail enterprises.

In such a virtual enterprise, if more than half of the retail terminal channels are direct shops, the enterprise can manage and control the goods, data and logistics of the terminal professionally at the management of the retail terminal.

The buyer who holds the initiative of the supply chain can organize and purchase goods according to the actual sales data according to the actual sales data, and purchase and replenish the goods through the form of orders to the manufacturers.

Therefore, another brand that may emerge as a buyer is a brand that has been developing rapidly in China in recent two years.

These brands outsource all the production and logistics links, and adopt the light asset operation mode only in the procurement and retail links. They can not only achieve the "zero distance" interaction between buyers and sales, but also enable the product to play the advantage of fast, direct and accurate Internet.