Lining Is Busy With Brand Rebuilding &Nbsp, And Will Not Return To Domestic Capital Market.
In order to complete this layout, Lining showed great patience.
In fact, as early as 1999,
Lining
He began his contacts in the international market and made his debut at the ISPO sporting goods fair.
Subsequently, in developing the international market, the Li Ning Co seemed far sighted and did not adopt the "impetuous and impetuous" way to maximize market interest. Instead, it adopted a safe way of "building international brands first and developing international markets".
"M & A is also a form of international development. You can also develop internally and develop your own team in this area. We only know how to go after our internationalization strategy was set in 2012, but this part of the international strategy is part of our strategy."
Zhang Zhiyong talked about it.
First of all, we should create international brands and expand the international market.
This approach is different from the low dumping method of some enterprises. We hope to increase the added value of the brand first. "
Zhang Zhiyong believes that before going out, we must form our core competitiveness in product innovation and brand marketing.
The beginning of brand remolding strategy indicates that Lining's brand is closer to its self setting.
Lining brand will formally attack in the first tier cities, and compete with Nike and other international brands.
In 2009, the Lining brand had surpassed its previous rival Adidas in the Chinese market.
"By then.
Lining
The company will become the world's top 5 Sports Brand Company, when the international market share will account for more than 20% of the total sales.
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